Bybit has launched a cricket-themed, gamified referral campaign in India as part of its ongoing localisation strategy. The initiative is aimed at expanding and upgrading its user base by attracting new users while driving deeper engagement within the market.
The campaign transforms a simple moment, catching a falling cricket ball, into an opportunity to earn rewards, creating an experience that feels both familiar and exciting. With every successful catch in the game, users earn reward points, which can be converted into free crypto rewards. Beyond gameplay, users can also invite their friends to join the platform and unlock additional rewards, turning individual participation into a shared experience.
At its core, the campaign reflects a shift towards more culturally rooted digital experiences, leveraging cricketโs strong resonance across India. With the ongoing season driving heightened engagement, the campaign is expected to deliver approximately 30โ40% uplift in referrals, underscoring the growing traction of interactive and socially driven formats.
Commenting on the launch, Vikas Gupta said, โIndia is a key market for Bybit, and the focus has always been on creating experiences that feel relevant and engaging for users. Cricket is an emotion that connects millions, and bringing that energy into a digital experience allows users to interact, compete, and share rewards in a way that feels natural. The idea is to move beyond traditional engagement and create moments that users can enjoy and share with their communities.โ
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