Loco, announce a transformative investment by Redwood Tech FZCO (“Redwood”), a newly-formed, technology-focused investment company, based in the UAE. This transaction marks a significant milestone in Loco’s journey, with the new investor investing significant capital to fuel Loco’s global expansion efforts. As part of the transaction, existing investors will be provided with an exit.
Loco has been a pioneer in the live game streaming and esports sector in India, paving the way for gaming to go from a niche hobby to a mainstream national interest. Loco has built highly engaged communities across various game categories, such as BGMI, Free Fire, Call of Duty Mobile, Clash of Clans, Grand Theft Auto (GTA), and Valorant. The platform will now be expanding to international markets that are aligned with Loco’s vision of becoming a leading global streaming platform.
As part of this rollout, the company will be announcing new partnerships with major gaming companies, esports athletes, and streamers, helping it deliver the best gaming content to its users. The company has previously partnered with large publishers like Krafton, Activision, Ubisoft, and Riot Games, as well as global giants like the NBA and FIFAe, and will look forward to extending these relationships to new markets.
This investment will enable Loco to leverage its strong technology, and community-focused platform, to enter multiple new markets within the next 12 months. The commitment from Redwood underlines its confidence in Loco's potential to expand its service internationally, transforming the way the world experiences gaming entertainment.
Anirudh Pandita and Ashwin Suresh, Founders of Loco, said “This investment is a recognition of the immense work done by our team in the past few years. Gaming is an integral part of the cultural zeitgeist globally, and we look forward to building a platform that is at the heart of this global movement. Live streaming enables authentic connection in a way that other mediums can’t match and we want to put the fan at the center of this experience.”
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