Flipkart marked the one-year anniversary of its quick commerce offering, Flipkart Minutes. Since its launch in August 2024, Flipkart Minutes has emerged as the fastest-growing quick commerce platform in the country, registering 50% month-on-month value growth and attracting more than 50 million unique visitors in its first year.
Powered by Flipkart’s robust supply chain infrastructure and guided by a customer-first approach, Minutes has consistently ensured convenience, speed and reliability for customers, fulfilling millions of orders across 19 cities covering more than 2,900 pin codes. It has also created a significant socio-economic impact by generating over 1 lakh jobs across its delivery and micro fulfillment store operations to meet the platform’s rapidly growing consumer demand.
Flipkart Minutes operates across Tier 1 and Tier 2 cities, including Ahmedabad, Ambala, Bengaluru, Chennai, Delhi NCR (Gurgaon, Noida, Ghaziabad, Faridabad), Guwahati, Jaipur, Kolkata, Kanpur, Lucknow, Mumbai, Pune, Patna, Thane, and more. With a sharp focus on customers, it has witnessed high customer retention with nearly 60% users placing repeat orders within 14 days.
The platform is powered by Flipkart’s advanced logistics infrastructure (E-Kart) and proprietary technology stack, including real-time inventory sync, AI-led demand forecasting, dynamic routing, and smart substitutions, all enabling high fill rates and faster order completion.
Minutes has seen strong traction among Gen Z, working professionals, and urban households, with non-metro cities like Ambala, Guwahati, Jaipur, Lucknow, Kanpur, and Patna emerging as key drivers of demand. It currently offers curated products across 900+ categories, including high-demand segments such as daily essentials, beverages, personal care, and electronics, among several others. Notably, it is also India’s first hyperlocal platform to enable real-time smartphone exchange, further expanding its value proposition for urban and non-metro consumers alike.
One Year of Flipkart Minutes - At a Glance
Live in 19 cities and over 2,900 pin codes, serving millions of Indian households
Over 900 product categories made available for faster-than-ever delivery
Nearly 60% of customers placed a repeat order within 14 days of their first purchase
Top-performing cities include Delhi, Bangalore, Mumbai, Kolkata, and Pune
Most ordered categories include daily essentials, beverages, personal care and electronics
Non-metro cities like Ambala, Guwahati, Jaipur, Lucknow, Kanpur, and Patna are emerging as key drivers of demand
Seeing strong traction in the mobiles category, with nearly 5 lakh units sold in the past year
India’s first hyperlocal platform to enable real-time smartphone exchange
Close to 20 lakh units of consumer electronics were delivered within the first year of operations
Beyond speed and convenience, Flipkart Minutes has expanded its ecosystem by partnering with nearly 200 direct-to-consumer (D2C) brands, helping them reach customers faster through hyperlocal fulfillment and enhanced brand visibility. It has also onboarded more than 1,000 Farmer Producer Organisations (FPOs) to supply fresh produce directly to consumers’ doorsteps while enabling better price realisation for farmers and fresher access for customers. Through this initiative, the platform is empowering farming communities by actively educating them on improved yield practices and contributing to their long-term livelihood improvement.
Kabeer Biswas, Vice President, Flipkart Minutes, said, “Powered by a strong operating model and growing customer trust, Flipkart Minutes has emerged as one of India’s fastest-growing quick commerce platforms. In just one year, Flipkart Minutes has scaled significantly, with a growing base of consumers who trust us for their everyday essentials and more. Flipkart Minutes’ strong month-on-month growth over the past year reflects our commitment to building a fast, reliable, and inclusive quick commerce ecosystem.
"We have focused on a scaled and reliable offering, expanding into Tier II cities to drive demand for convenience beyond the metros. We remain dedicated to delivering consistent, high-quality customer experiences through data-led infrastructure, localized execution, and a strong partner network. As India’s digital commerce landscape continues to evolve, Flipkart is focused on developing systems that are inclusive, sustainable, and responsive to the diverse needs of our customers.”
Speaking about this milestone, Hemant Badri, Senior Vice President and Head of Supply Chain, Customer Experience, Re-Commerce and Minutes, Flipkart said, “At Flipkart, we are committed to building a strong technology driven supply chain that enhances customer experience and supports India’s growing digital commerce ecosystem. Flipkart Minutes has rapidly become an essential part of how India shops for daily essentials and more.
"This has been enabled by Ekart’s robust last-mile network, which continues to play a pivotal role in driving reliability and scale. We remain committed to delivering consistent, high-quality customer experiences through data-driven infrastructure, localized execution, and a strong partner network. As we continue to grow, our focus is on deepening our presence, expanding category relevance, and creating inclusive opportunities for gig workers and partners.”
As Flipkart Minutes enters its second year of operations, the focus remains on strengthening its technology backbone, expanding into new cities that are witnessing increased demand for quick commerce, deepening partnerships with brands and FPOs, and enhancing the overall customer experience. With speed, selection, and value at its core, Flipkart Minutes is well-positioned to lead the next phase of India’s quick commerce evolution, delivering not just products but unparalleled convenience to millions of households every day.
𝐒𝐭𝐚𝐲 𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝐥𝐚𝐭𝐞𝐬𝐭 𝐮𝐩𝐝𝐚𝐭𝐞𝐬 𝐛𝐲 𝐣𝐨𝐢𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 WhatsApp Channel now! 👈📲
𝑭𝒐𝒍𝒍𝒐𝒘 𝑶𝒖𝒓 𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂 𝑷𝒂𝒈𝒆𝐬 👉 Facebook, LinkedIn, Twitter, Instagram
