DTV
Get ready for a fresh, energetic perspective on building and scaling a modern tech brand.
In Episode 12 of Tech It Easy with Rajeev Podcast, we feature Harshit Gupta, Director and Marketing Head at Lapcare, representing the new generation driving the brand forward with a blend of legacy, learning, and innovation.
In this podcast, Harshit shares how early exposure shaped his understanding of markets, products, and consumer behavior. He reflects on the responsibility of maintaining strong sales momentum while ensuring marketing continuously fuels brand visibility and demand.
He breaks down a simple yet powerful idea: selling is not just about reaching the right audience, but ensuring the audience knows and experiences your product. For him, marketing today is deeply rooted in digital platforms, storytelling, and creating real engagement, especially with the evolving Gen Z mindset.
This teaser offers a glimpse into an insightful conversation on marketing evolution, leadership mindset, and the future of brand building.
About the Guest:
Harshit Gupta is the Director and Marketing Head at Lapcare, playing a key role in shaping the brandโs modern marketing strategy and strengthening its connect with new-age consumers. With early exposure to the business and years of hands-on experience, he brings a blend of legacy understanding and fresh perspective, focused on driving growth through innovation, digital engagement, and strong partner ecosystems.
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