DTV
In today’s competitive business landscape, building a brand from the ground up requires more than just vision — it demands resilience, adaptability, and a deep understanding of market dynamics. In Episode 11 of Tech It Easy with Rajeev, we sit down with Atul Gupta, Founder of Lapcare, to uncover the remarkable journey of creating one of India’s most recognized IT peripheral brands.
Mr. Atul Gupta shares how he transitioned from a stable multinational career to entrepreneurship in 1998, taking a bold leap into uncertainty. From starting with laptop batteries and adapters to building a nationwide presence, he walks us through the early struggles, key decisions, and turning points that defined Lapcare’s growth.
Key Highlights:
Journey from engineer to entrepreneur
Launch of Lapcare and early struggles
Expansion into IT peripherals and accessories
Building a 100+ service center network
“Buy Anywhere, Warranty Anywhere” philosophy
Strong dealer and distributor ecosystem
Growth mindset and long-term vision
Mr. Gupta also emphasizes the importance of collective growth, sharing his philosophy of “earning and winning together” with partners, employees, and stakeholders. His insights reflect a leadership style rooted in trust, long-term relationships, and consistent value creation.
About The Guest:
Atul Gupta is the Founder of Lapcare, a leading IT peripherals brand in India with a presence spanning over two decades. Starting his entrepreneurial journey in 1998, he built Lapcare from the ground up into a nationwide brand known for its strong distribution network, customer-centric approach, and reliable product portfolio. With extensive experience in the IT industry, Mr. Gupta has played a pivotal role in shaping the general trade ecosystem, fostering long-term partnerships, and driving consistent growth.
👉 Watch the full episode now on TechBiz TV.
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