Tech It Easy with Rajeev | EP 08 | Purshottam Bhatia, Kaspersky | Cyber Myths, Scams, and AI Threats

In today’s hyper-connected world, cybersecurity isn’t just a technical concern — it’s a part of everyday life. In Episode 8 of Tech It Easy with Rajeev, we sit down with Purshottam Bhatia, Head of Consumer Business – South Asia at Kaspersky, to explore the evolving landscape of cyber threats and the hidden gaps in how everyday users approach digital safety.

Mr. Purshottam takes us beyond the headlines and exposes common misconceptions that make even the savviest users vulnerable. He discusses why basic digital habits, often taken for granted, are prime targets for cybercriminals — and how these vulnerabilities have grown with the smartphone-driven lifestyle.

The conversation then moves to advanced topics, including:

• AI-driven scams and digital manipulation: How artificial intelligence is shaping modern cybercrime.

• Evolving threat patterns: Understanding the new age of cyberattacks and what makes them so hard to detect.

• User psychology and behavior: Why human tendencies often become the weakest link in cybersecurity.

• Future-ready cybersecurity strategies: Steps users can take to protect themselves in an increasingly fast-paced, digital-first world.

Mr. Purshottam also shares actionable insights for consumers, explaining how awareness, simple precautions, and proactive habits can drastically reduce risk.

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