The tech distribution landscape is evolving rapidly, with emerging technologies, online marketplaces, and innovative sales strategies shaping the industry. In an exclusive conversation, Rajeev Ranjan, Editor of TechBiz TV (a video platform by DT), spoke exclusively to Ms. Chandana Gupta, Director – Sales at VRP Telematics Pvt. Ltd., to discuss her journey in driving growth, building a multi-crore business, and navigating the dynamic world of tech distribution.
Key Highlights of the Discussion:
Industry Experience & Leadership: Ms. Chandana Gupta shared her extensive journey in the IT and distribution industry since 1994, highlighting her role in leading VRP Telematics’ diverse business portfolio.
Business Growth & Strategy: VRP Telematics now operates with 90% online and 10% general trade, managing brands like Asus, Canon, and Brother, along with home appliances and marketplace business, achieving a turnover of ₹2,800 crore through strategic partnerships and robust infrastructure.
Technological Adoption & Skills: The company leverages AI for internal operations and data analysis, while continuously upskilling teams and channel partners to adapt to emerging trends like quick commerce and online marketplaces.
Women in Leadership: Ms. Gupta emphasized the importance of women’s participation in tech sales, sharing her experiences overcoming challenges and fostering diverse perspectives in decision-making.
Future Outlook: Focus on sustainable growth, long-term business opportunities, and innovation to stay ahead in the market, while building a profitable, tech-savvy distribution ecosystem.
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