Exclusive Chat with Sagar Narang, CEO, Elcom Digital | Synergy 2026

Elcom Digital successfully concluded Synergy 2026, its flagship annual vendor engagement platform, held on May 8 and 9, 2026 at Indana Palace Jaipur. Organized under the theme “Momentum: The Future in Motion,” the two day event brought together vendors, technology leaders, ecosystem stakeholders, and internal teams for strategic discussions, AI-focused sessions, operational planning, vendor showcases, and future-ready business collaborations.

During the event, Rajeev Ranjan, Editor of TechBiz TV (a video platform by DT), held an exclusive interaction with Sagar Narang, CEO, Elcom Digital, who shared insights into the philosophy behind “The Elcom Way,” the company’s evolving business structure, people-first culture, expansion strategy, AI-driven opportunities, and Elcom’s ambitious roadmap towards the ₹1000 crore milestone.

During this insightful interaction, Sagar Narang talks about:

• The vision and execution behind organizing Synergy 2026 at a large scale

• The philosophy of “The Elcom Way” as a unified culture and growth mindset

• Elcom Trading and Elcom Digital operating together under one larger ecosystem vision

• Building a future-ready business focused on distribution, SaaS, cloud, and AI

• How hunger, ownership, and people-first culture define Elcom’s growth journey

• The dedication and hard work of Elcom’s internal teams during Synergy preparations

• Key expansion plans through new partnerships and strategic collaborations

• New alliances with brands including Ascent HR, BTiger CRM, and Mattisoft

• The growing focus on Indian technology brands and enterprise solutions

• How AI adoption and hardware demand trends are creating new growth opportunities

• Elcom’s roadmap and strategy towards achieving the ₹1000 crore business milestone

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