ADATA Technology, a leading provider of high-performance storage solutions and gaming products under its XPG brand, is making bold moves in the Indian market. In this interview, Mr. Rajeev Ranjan, Editor of TechBiz TV (A Video Platform by Digital Terminal) talks exclusively with Mr. Charles Wei, Sales Head at ADATA Technology, and Mr. Ravvi Dhyani, Country Manager at ADATA India, to discuss how the company is achieving remarkable growth, driving innovation, and building a strong ecosystem for partners and customers across the country.
๐ Key Highlights of the Conversation:
โ Strong Q1 Performance: ADATA India achieved over 100% of its Q1 2025 targets, signaling robust demand and strategic execution.
โ India as a Key Growth Market: The leadership reaffirmed ADATAโs commitment to India as a top-priority market, with significant investments planned.
โ New Office Expansion in India: ADATA is expanding its physical presence with larger office space, reinforcing its long-term vision for India.
โ Product Innovation Pipeline: Expect exciting new product launches across DRAM, SSDs, and XPG gaming gear tailored for the Indian audience.
โ Channel Partner Empowerment: A renewed focus on partner enablement programs, including better incentives, training, and joint marketing.
โ Brand Positioning & Awareness: ADATA and XPG are investing in brand-building activities to strengthen customer recognition and trust.
โ Customer-Centric Strategy: The team emphasized a strategy centered around user experience, reliability, and after-sales service.
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