Exclusive Chat with Ketan Patel, Chairman & MD, Creative Newtech Ltd | Growth & Distribution

Rajeev Ranjan, Editor of TechBiz TV (a video platform by DT), spoke exclusively to Ketan Patel, Chairman & Managing Director of Creative Newtech Ltd, to discuss the company’s growth trajectory, strategic initiatives, and the evolving landscape of distribution and partner engagement in India’s IT market.

In this candid conversation, Mr. Patel shares insights on:

• Creative Newtech’s impressive growth over the past few years

• Strategic focus on bringing unique experiential brands and component brands to India

• Strengthening partner networks through supply chain, finance, and product portfolio enhancement

• Customer service and after-sales support as a core pillar of business trust and brand value

• Investments in technology, warehouse automation, and digital transformation for faster, reliable distribution

• Partner engagement initiatives like the flagship “Creative Connect” program

• Advice for partners to leverage automation and digital tools for operational efficiency

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