Exclusive Chat with Atul Naharwara, Founding Team, TranZact I Synergy 2026

Elcom Digital successfully concluded Synergy 2026, its flagship annual vendor engagement platform, held on May 8 and 9, 2026 at Indana Palace Jaipur. Organized under the theme “Momentum: The Future in Motion,” the two-day event brought together vendors, technology leaders, ecosystem stakeholders, and internal teams for strategic discussions, AI-focused sessions, operational planning, vendor showcases, and future-ready business collaborations.

During the event, Rajeev Ranjan, Editor of TechBiz TV (a video platform by DT), held an exclusive interaction with Atul Naharwara, Founding Team, TranZact, who shared his views on the growing role of digital transformation in India’s manufacturing sector, the value of strong distribution ecosystems, and how technology-driven innovation is empowering SMEs to scale efficiently in the AI era.

During this insightful interaction, Atul Naharwara talks about:

• His experience at Synergy 2026 and the importance of community-driven technology platforms

• How Elcom Digital’s distribution expertise helps technology brands reach markets more effectively

• The value of collaboration between innovative product companies and established distribution networks

• Building stronger technology ecosystems that contribute to India’s economic growth story

• TranZact’s mission to empower manufacturing-focused SMEs through digital transformation

• The challenges faced by small and medium manufacturing enterprises in managing operations and growth

• How data-driven insights help manufacturers gain better control over production, compliance, investments, and business development

• Enabling factory owners and management teams to make informed decisions through digital tools

• Simplifying shop-floor operations and improving operational efficiency through technology

• The role of digital platforms in replacing traditional manual processes and streamlining workflows

• TranZact’s focused approach towards serving India’s manufacturing sector and MSME ecosystem

• Supporting the “Make in India” vision by helping manufacturing businesses scale sustainably

• The impact of AI and emerging technologies on industrial productivity and operational excellence

• Why businesses must embrace digital transformation without delay in a rapidly evolving market

• A powerful message for manufacturers to accelerate their digital journey and remain competitive in the future economy

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