Brother India hosted an impressive launch event in New Delhi, unveiling six next-generation Ink Tank Printers designed for homes, offices, and SMBs. The new models were officially introduced by Brother Indiaโs leadership team. Rajeev Ranjan, Editor of TechBiz TV (A video platform by DT), was on the ground to cover this grand launch and exclusively spoke to Brother Indiaโs leaders, including Managing Director Mr. Alok Nigam and Director Mr. Salem Nishi.
Key Highlights:
Customer-Centric Growth Strategy: The companyโs consistent growth is driven by delivering high-quality products with low total cost of ownership, tailored to the needs of value-conscious Indian customers.
Reliability and Service Commitment: The new printers provide peace of mind, long-term cost efficiency, and on-site service for all customer segments, from home users to large enterprises.
Channel Partner Ecosystem: Growth is supported by a strong partner network, ensuring profitable collaboration and enabling business scalability across India.
Technology & Segmentation: Ink tank printers are ideal for home and SMB usage, while laser printers serve high-volume enterprise requirements, allowing flexibility across market segments.
Strategic Market Timing: The launch aligns with the festival season, ensuring strong demand momentum, and GST structures remain stable for business continuity.
Market Potential & Targets: India contributes significantly to regional revenue, with plans to increase market share substantially over the next few years.
Local Manufacturing Initiatives: The company is exploring Make in India opportunities for printers, building on the success of local manufacturing in other segments.
Partner & Customer Message: The focus remains on transparency, trust, and sustainable growth, ensuring profitability for partners while delivering value to customers.
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