As the festive season draws near and consumers start looking for the right gifts for their near and dear ones, boAt (Imagine Marketing) has announced its new range of high-end and ultra-premium smartwatches. With this brand-new collection christened ‘Enigma’; boAt is introducing consumers to a range of innovative smartwatch designs that have never been seen before. Additionally, these smartwatches offer enhanced health and wellness tracking, providing users with a comprehensive and immersive experience.
On the launch, Aman Gupta, Co-founder & CMO, boAt, said, "With the launch of 'Enigma,' boAt ascends into the world of luxury smartwatches, exemplifying our commitment to seamlessly blending style and cutting-edge technology, signifying our entry into the premium wearables market."
The ‘Enigma’ collection will be starting with 4 new products, Enigma X500, Enigma X600, Enigma Z30 and Enigma R32. Each variant has a unique look and functionality, as well as multiple dial and strap options for consumers to choose from, providing consumers a whole range of styling options. Design being at the forefront of the collection, these smart wearables showcase iconic bezel designs, namely, the ‘Compass’ bezel on the Enigma X500 and the ‘Time Elapsed’ bezel on the Enigma Z30, drawing parallels to watches by legacy brands while being in a league of its own. The Enigma R32, designed specifically for women, comes with a fine metal mesh strap and three colorways, the Antique Gold Finish, the Heirloom Silver Finish, and the Gold and Diamond Studded finish.
The boAt Enigma smartwatches also includes some notable features such as AMOLED Displays, Bluetooth Calling, and comprehensive Health and Wellness Tracking with Heart Rate, Blood Oxygen, and Sleep Monitoring. With Dust, Sweat and Splash resistance (IP67 rated) and stainless-steel straps, these luxury watches also include some great quality of life features. Notifications, Find My Phone, Camera and Music Controls, Voice Assistant, multiple Sports Modes and many more. The watches also offer over 100 carefully Curated Cloud Based Watch Faces, each giving personalization options to consumers.
Enigma smartwatches will be available on Amazon, Flipkart and select stores from 15th September, starting at INR 3499 and ranging up to INR 4299, with a 1-year warranty.