ASUS Launches New Range of ZenBook and VivoBook Laptops in India
ASUS announced the expansion of its consumer notebook lineup with AMD Ryzen 7000 Series for the Indian market. Designed for young professionals, entrepreneurs & lifestyle enthusiasts the new range of laptops includes the flagship ZenBook 14 OLED along with the VivoBook Series and the latest VivoBook Go Lineup.
Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said “With the aim & vision to tap the number 1 position in the Consumer Notebook segment in India in 2023, we are focused on introducing the latest tech innovations across categories. Over the past few years, the PC industry has seen exponential growth in India. Today, we have announced the launch of our iconic lineup of laptops bringing unparalleled performance, portability, and value to the budget notebook market of India by introducing Zenbook 14 OLED, VivoBook Go Series, and VivoBook classic family revamped with the new AMD Ryzen 7000 series.”
ZenBook 14 OLED (UM3402)
The new ZenBook 14 OLED (UM3402), is a stylish lightweight, compact yet powerful laptop that has the new AMD Ryzen 7000 series of CPUs that offers the latest features and architecture stack made for productivity-based use cases. It comes with an all-metal design, military-grade US MIL-STD 810H durability and a thickness of 16.9mm, the device weighs only 1.39 kgs. For storage, this laptop can go up to 1 TB SSD along with a RAM of 16 GB.
Its best in class 14” 2880 x 1800 resolution 16:10 HDR OLED panel of 90Hz refresh rate opens to a complete 180°. A large 75WHr battery coupled with its efficient processor and a 65W fast charger, will provide power all day long. The backlit keyboard hosts a fingerprint scanner in the power button for discrete biometric security.
This power packed laptop will be available in Jade Black colour and starts from INR 89,990 and will also be available in an IPS display option with 2.5K resolution, 400 nits of brightness and 100% sRGB coverage.
VivoBook Go 14
From the VivoBook Go range which is coming back to the market, the VivoBook Go 14 comes with a powerful AMD Ryzen 7020 series processor. The device weighs just 1.38 kg and is as thin as 17.9 mm, making it highly portable. With up to 16 GB RAM and 512GB of PCIe Gen 3 SSD storage, the consumer is supplied with ample space for their on-the-go lifestyle.The NanoEdge screen of 14” IPS panel, the 16:9 aspect ratio is perfect for providing colourful views with its 250 nits brightness and an anti-glare display.
This laptop will be in Mixed Black, Cool Silver, and Grey Green colour choices, and prices start at INR 42,990 with the highest model available at INR 56,990.
VivoBook Go 15/Go 15 OLED
The 15” variants in the VivoBook Go series can be divided into the VivoBook Go 15 and the VivoBook Go 15 OLED. Apart from the display difference, both the 15” laptops are powered with AMD processors with up to Ryzen 5 7520U. They both have the memory of 16GB LPDDR5 RAM and a capacity of 512GB PCIe Gen 3 SSD.
Both laptops have 180° hinges for usage at versatile angles. The 15.6" Full HD with 1920 x 1080 resolution have only the display to differentiate them, with one being OLED while the other comes with an IPS anti-glare display. The battery choice of 50WHr or 42WHr, is supported with 65W or 45W charging respectively.
The colour choices that the 15” variants will be provided in, is similar to the 14” variant, with Cool Silver, Mixed Black and Grey Green to choose from. The price of the 15” OLED starts from INR 50,990 and goes up to INR 64,990.
ASUS Vivobook 14 OLED/15 OLED/16 (M1405/M1505/M1605)
Equipped with an AMD Ryzen 7 7730U/Ryzen 5 7530U processors, the Vivobook Classic series comes with 512 GB storage. For connectivity, the series comes inbuilt with WiFi 6E for its 720p HD webcam. As for the long use capability, ASUS has provided its customers with 45W fast charging. This 19.9mm thin laptop series has a MIL-STD 810 military-grade durability, weighing just 1.6/1.7/1.88 kg respectively, and a fingerprint scanner for that extra security.
VivoBook 15X OLED
The new VivoBook 15X OLED is a stylish laptop with a US MIL-STD 810H standard durability and will be launched on the 14th of March. It is equipped with a powerful AMD Ryzen 7000 series processor. This device has a memory of 16 GB RAM and a storage of up to 1TB.
The display of 15.6” Full HD OLED, with a resolution of 1920 x 1080, is certified HDR TrueBlack 600, Pantone, with a contrast of 1000000:1 for color rich display. It features a backlit keyboard and a fingerprint scanner for security tailored to the user. The battery power of 50WHr is accompanied with a 65W charger for power on the go.
This device will be offered in Indie Black and Cool Silver, with a price tag that starts from INR 66,990, and the higher end model at INR 74,990.
ASUS Vivobook S 14 Flip (TN3402)
The ASUS Vivobook S 14 Flip is a versatile 2-in-1 laptop with a 360° hinge for working with ease in any orientation. Equipped with the latest AMD Ryzen 5 7530U CPU and up to 16GB DDR4 RAM (3200MHz), which can be upgraded to 24GB, this laptop works seamlessly with heavy needs. Its 512GB PCIe Gen 3 SSD storage. This laptop offers an optional fingerprint scanner for added security
The pricing of the new ZenBook 14 OLED starts from INR 89,990, the VivoBook Go 14 from INR 42,990, the VivoBook Go 15 OLED from INR 50,990, and VivoBook 15X OLED at INR 66,990. ASUS has also introduced the VivoBook Classic family with VivoBook 14/15 OLED and VivoBook 16 models starting from INR 55,990. These laptops will be sold online (ASUS e-shop/ Amazon/ Flipkart) and offline (ASUS Exclusive Stores/ ROG Stores/Croma/Vijay Sales/Reliance Digital).