Myntra has reinforced its technology leadership with the appointment of Pramod Adiddam as Senior Vice President and Chief Technology Officer. This is a strategic move as the fashion e-commerce leader sharpens its digital capabilities amid accelerating online consumption and AI-led transformation.
A seasoned technology executive with nearly two decades of global experience, Pramod has been instrumental in building and scaling high growth platforms across some of the world’s most influential technology organisations, including Google, Instacart and Microsoft. His appointment reflects Myntra’s strategic focus on further strengthening its technology foundation while driving innovation, resilience and scalable growth.
In his new role, Pramod will lead Myntra’s overall technology strategy, with a clear mandate to drive platform scalability, deepen technical capabilities and foster a culture of continuous innovation. As the platform evolves into a more mature and complex digital commerce ecosystem, his leadership is expected to play a critical role in shaping its next phase of growth.
Sharing his thoughts on joining Myntra, Pramod said via LinkedIn post, "I am incredibly excited to share that I’ve joined Myntra to lead the tech team. As a long-time admirer of the brand, I’ve always been impressed by Myntra’s ability to marry massive scale with a curated, fashion-forward selection. It is a company I personally love, and the opportunity to lead its technical evolution is indeed a thrilling next chapter. Moving forward, my focus will be on driving platform scalability and fostering innovations. I look forward to working closely with our talented teams and further accelerating AI innovation and deepening the platform’s overall tech capabilities in support of Myntra’s long-term growth.
Most recently, he spent 6 years at Instacart, serving as Vice President of Engineering. Reflecting on his departure from the company, he described the tenure as one of the most meaningful chapters of his career.
An alumnus of IIT Kharagpur and Stony Brook University, Pramod brings a rare combination of deep technical grounding and boardroom-level strategic thinking. He has consistently bridged frontier technology innovation with business impact, leading global teams and delivering large-scale revenue outcomes.
As digital commerce becomes increasingly shaped by artificial intelligence, personalization engines and seamless user experiences, Myntra’s investment in seasoned global leadership underscores its ambition to build a future-ready technology infrastructure. With Pramod Adiddam at the helm of its technology function, Myntra appears well positioned to strengthen its competitive edge in India’s fast-evolving fashion e-commerce landscape.
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