Lemon Tree Hotels has announced the appointment of Kartikeya Singh as its Chief Digital & Transformation Officer (CDTO), a strategic leadership move aimed at accelerating digital innovation, strengthening enterprise technology foundations, and driving a new phase of customer-centric transformation across its hospitality portfolio.
The appointment underscores the company’s growing focus on embedding digital capabilities into core business operations, as the hospitality sector continues to evolve with data-driven service models, automation, and AI-enabled guest experiences.
Driving a Unified Digital and Transformation Vision
In his new role, Kartikeya Singh will lead the company’s end-to-end digital strategy, enterprise technology modernization, and transformation agenda. His mandate includes building a scalable digital ecosystem that enhances operational efficiency, improves decision-making through data intelligence, and elevates guest experience across all touchpoints.
He will also oversee initiatives focused on integrating emerging technologies, strengthening IT governance frameworks, and enabling seamless coordination between business and technology functions across Lemon Tree Hotels’ properties.
Focus on Guest Experience, Data Intelligence, and Operational Excellence
A key priority for Singh will be to transform the guest journey through personalized digital engagement, smarter service delivery systems, and improved operational responsiveness.
His responsibilities will extend to building advanced analytics capabilities, improving enterprise data utilization, and enabling real-time insights that support faster and more informed business decisions.
The transformation agenda is expected to strengthen the brand’s positioning in the mid-scale and premium hospitality segments, where customer experience and operational agility are becoming key differentiators.
A Strong Track Record Across Global Consumer and Enterprise Brands
Before joining Lemon Tree Hotels, Singh served as CIO India and South West Asia at The Coca-Cola Company, where he led large-scale technology strategy and digital transformation initiatives across one of the company’s most critical growth regions.
Earlier, he was Director IT at adidas, where he contributed to enterprise modernization programs and supported digital integration across business operations and retail ecosystems.
He also held leadership roles at Jubilant Life Sciences Ltd., managing enterprise IT operations and transformation initiatives, and spent over eight years at Pernod Ricard India, where he played a key role in IT governance, digital alignment, and enterprise transformation programs.
Building Depth Across Industries and Transformation Domains
Singh’s earlier career includes IT business partnering at Philips Electronics in the Consumer Lifestyle division, along with foundational leadership roles at Godrej Sara Lee Ltd. and Videocon International Limited. These experiences helped him build strong expertise in enterprise systems, infrastructure modernization, and process transformation across diverse industries.
His cross-sector exposure across consumer goods, retail, manufacturing, and hospitality has enabled him to develop a holistic understanding of how technology can drive both operational efficiency and customer engagement at scale.
Strengthening the Digital Future of Hospitality
With more than two decades of experience, Kartikeya Singh brings a blend of strategic foresight and execution excellence in digital transformation, enterprise architecture, and customer experience innovation.
Industry observers believe his appointment marks a significant step in Lemon Tree Hotels’ journey toward building a digitally empowered hospitality ecosystem, where technology plays a central role in shaping guest satisfaction, operational agility, and long-term business growth.
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