Primebook Appoints Redington as National Distributor

Primebook Appoints Redington as National Distributor
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Primebook is on track to become a household name in India. This has been made possible because of the strategic partnership with Redington, one of India's top distribution and supply chain solution providers.

This partnership is a leap in Primebook's national expansion plans. Four such innovative Primebook products will now be promoted under Redington's 'New Horizons' initiative on the e-commerce portal of Redington Online.

It forms the foreground of Redington's extended network of more than 30,000 channel partners and is expected to bridge the digital divide from one corner of the nation to the other. The collaboration thus looks to reap the rich distribution skills that Redington has in making sure that advanced learning devices from Primebook reach students at every nook and corner of India, particularly Tier 2 and Tier 3 cities.

"Partnering up with Redington is a major milestone for Primebook. Its huge distribution network and unrivalled expertise will provide exactly the right platform that can enable our leading-edge solutions to reach every student across the country," says Mr Chitranshu Mahant, CEO & Co-Founder of Primebook. "We are really excited about working together to serve the diverse learning and computing needs of students and bringing out Primebook Generation 2.0, which would be full of robust features and functionalities catering to our users' needs."

"Partnering with Redington is a huge step forward for Primebook as we work towards providing students nationwide with top-notch digital learning solutions. This collaboration shows our dedication to closing the technology gap and offering creative educational tools that meet the diverse learning needs of students all over India." Says Mr Aman Verma, CMO & Co-Founder of Primebook.

The vision that Primebook has conceptualised toward digital education aligns perfectly with Redington's mission of providing leading technology solution services. This will not only help increase the outreach of Primebook manifold but also strengthen the company's belief in arming students with the tools they need to be successful academically in this digital age.

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