Auric Lifestyle has announced that it has entered into a strategic partnership with oraimo, becoming the official distribution and marketing partner for the global electronics brand in India.
Oraimo with significant market presence in multiple countries globally, has selected Auric to spearhead its expansion into the Indian market, leveraging Auric's extensive expertise in navigating the unique dynamics of Indian consumer preferences.
Ankush Guglani, Co-Founder at Auric Lifestyle, said, "This partnership represents a significant milestone in our mission to bring exceptional global brands to Indian consumers. With oraimo's innovative product lineup and our deep understanding of the Indian marketplace, we are positioned to create substantial value for consumers across the country."
Gaudi.Liu, Chief Executive Officer of oraimo, shared his excitement, "We are thrilled to partner with Auric Lifestyle for our entry into the vibrant Indian market. India represents a strategic priority in our global expansion, and Auric's proven track record of successfully introducing international brands to Indian consumers makes it the ideal partner. We look forward to bringing our innovative technology and consumer-centric products to millions of Indian households and establishing a lasting presence in this dynamic market."
Auric Lifestyle, with its motto "Think India, Think Auric," specializes in partnering with international brands seeking to establish and grow their presence in India. The company offers comprehensive services, including market entry strategy, distribution network development, and localized marketing campaigns designed specifically for the Indian consumer.
Through this partnership, Indian consumers will gain access to oraimo's diverse range of personal and home appliances, known for their quality, innovation, and competitive pricing in global markets.
The first wave of oraimo products is already in the Indian market and can be purchased through Amazon, Flipkart, Zepto, Blinkit and various retail chain stores like Vijay Sales.
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