Lyne recently held its first International Partners’ Meet in Thailand. In partnership with its parent company, U&i, the event brought together more than 1100 members including stockists, dealers and distributors from different parts of India to discuss new product launches, marketing strategies and to strengthen partnerships with the company. The event was also attended by well known actress Nora Fatehi, famous for her work in the Indian film industry.
Lyne’s International Partners’ Meet, which took place from the 12th-16th February, served as a platform to showcase its latest products and innovations, while also providing its partners with an opportunity to network and share their experiences alongside recognising the hard work of its partners. The company shared its vision and plans for expanding its presence in the Indian market and exchanged ideas on new and impactful distribution strategies.
The event also witnessed the launch of Lyne’s very own AR app called the Lyne AR App, aimed at enabling customers and users with a video of the product specifications by simply pointing the camera on the packaging.
"Hosting our first Partners’ Meet within the first year of our business is a significant milestone for Lyne and meet-ups like this are a great forum for us to connect and foster robust relations with our stakeholders from diverse cities of India. It serves as a great opportunity for us to liaise with our fellow dealers, stockists and distributors and learn more about their local markets which further helps us in developing a better understanding of the needs of our customers” said Meet Vij, Co-founder, Lyne.
“With the consumer wearable market in India estimated to grow by 17% this year, Lyne is well poised to emerge as one of the driving electronics brands with our focus on building a diverse product range, leveraging innovative technology, and our robust supply chain and distribution network which covers nearly 75% of the region. We look forward to continuing to collaborate and work towards a shared goal of delivering high-quality electronic products to consumers across India” he further adds.
The event also included keynote speeches from the founders, interactive workshops, followed by product demonstrations. Partners were able to participate in in-depth discussions with the brand founders where they collaborated on new marketing initiatives and sales strategies.
A partner attending the event said, "We were delighted to be a part of this International Partner’s Meet which served as an excellent opportunity to engage with the Lyne team, and other stockists and distributors and share our experiences. It helped us understand the best practices employed in different markets that we could potentially apply in our own sectors. We were impressed with the new product launches and the upcoming range of products in the pipeline that were presented to us. We are excited to be a part of the Lyne family and look forward to future collaborations.”
Established in July 2022, Lyne is a consumer electronics brand that offers high-quality, design-focused products at an attractive price. With its bold, fashionable, and sturdy products and potent distribution network, Lyne hopes to climb the ladder and become one of India's most reputable consumer electronics companies. The brand guarantees its customers cutting-edge mobile products and accessories with unrivalled quality and style. Within less than a year of its launch, Lyne has introduced around 150 products to the market, including wireless earbuds, headphones, power banks, neckbands, speakers, and other accessories.