The Indian storage solutions market has undergone a significant transformation in the past few years owing to the changing market dynamics and swiftly growth demand. Crucial by Micron being a leading player in the market has strengthened its distribution infrastructure in the country to effectively meet this rise in product demand. It has invested heavily in building a robust channel infrastructure and bringing performance-oriented products. Currently, it has a strong reach across every corner of the country. DT talked exclusively to Vishal, Director, Vishal Info Solution, a trusted channel partner of Micron based in Ahmedabad, Gujarat. He sheds light on their business relationship with Micron and growth that they have witnessed over the years.
A Great Journey with Crucial by Micron
Crucial by Micron is a channel friendly brand and always keeps its partners ahead. This reflects in the relationship with its partners across India. Vishal Info Solutions has been associated with Crucial by Micron from last 5 years. Commenting on their overall partnership and journey, Vishal, Director, Vishal Info Solution said, “We've enjoyed a strong business relationship with Micron since embarking on this journey five years ago. Their top-tier product range caters perfectly to diverse customer needs, making us fortunate to partner with Micron as we meet the increasing demand for high-performance storage products. With Crucial by Micron, business operations are streamlined as they provide comprehensive support across all fronts. Our revenue has seen significant growth, reflecting the strength of this partnership.”
He further added, "We have achieved a significant 5% growth in revenue, which is quite impressive. Crucial by Micron has played a pivotal role, contributing 60% to our SSD business, highlighting Micron's strong presence and aggressive stance in the market. Looking ahead to FY 2024-25, we anticipate further growth, aiming for a 10-15% increase in Micron's contribution to our overall revenue."
Crucial by Micron’s Dominance
Crucial by Micron has established a formidable presence across India, driving growth in the storage market. Speaking on Micron's dominance in the Indian market, he emphasized, " Crucial by Micron is doing exceptionally well in the Indian market, despite tough competition. They have strong marketing, product strategy, competitive pricing, good availability, and excellent customer service. These factors have helped Micron become a leader in the market. Customers prefer Crucial by Micron products because they offer good performance at a reasonable price. We are optimistic about the future and look forward to continuing our partnership with them. In Gujarat, Crucial by Micron has a strong presence, and we are delighted with the positive response. Our business is thriving, and we aim to achieve even greater success together in the future.”
Excellent Product Range
Expressing his views on the product innovation and adoption in the market, he stated, “Crucial by Micron offers an exceptional range of products that cater to a wide spectrum of customers. Our current focus lies on selling RAM and SSDs, which have garnered significant demand. In recent years, Micron has surpassed its competitors with cutting-edge innovations across all segments, ensuring seamless integration and reliability. Crucial by Micron has successfully captured a substantial market share in India, attributed to their fast, reliable, cost-effective, and customer-friendly product offerings. Competitive pricing has played an important role in Crucial by Micron's success in India.”
Superb Support From Micron
“We highly appreciate the outstanding support from the local Micron team. They keep us well-informed about every new product launch and promotional campaign, providing comprehensive support across the board. The consistency in product supply ensures timely inventory deliveries without any availability issues. Crucial by Micron is definitely a brand that think about its partners,” he concluded.
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