In an era where cybersecurity has become an essential pillar for businesses of all sizes, the role of trusted partnerships in delivering reliable solutions cannot be overstated. Unnati Infotech, a leading IT solutions provider based in Delhi, has consistently leveraged strategic collaborations to empower its customers, with Kaspersky standing out as a cornerstone of its cybersecurity portfolio.
In an exclusive conversation with Digital Terminal, Rajeev Ranjan, Director of Unnati Infotech, shared insights on his company’s long-standing partnership with Kaspersky, highlighting the challenges, opportunities, and the mutual growth achieved over the years.
A Partnership Built on Trust and Collaboration
Unnati Infotech has had a long-standing relationship with Kaspersky, spanning over two decades. Rajeev explains, “Our association with Kaspersky has always been meaningful. We have collaborated closely to ensure seamless integration of their solutions into the market. Today, this partnership is stronger than ever, and our business continues to grow steadily, reflecting the trust and synergy we have built over the years.”
Empowering SMBs and Retail with Cybersecurity Solutions
A significant portion of Unnati Infotech’s portfolio focuses on small and medium businesses, alongside retail customers. Rajeev highlights, “Our SMB and retail solutions are central to our business. Customers value Kaspersky products for their reliability and comprehensive protection, and we are seeing growing adoption across these segments.”
He adds, “These solutions enable businesses to secure their digital infrastructure effectively while ensuring operational continuity. The demand is steadily increasing, reflecting the growing importance of cybersecurity in India’s SMB and retail sectors.”
Kaspersky in India’s Cybersecurity Market
“Kaspersky maintains a strong position in the Indian cybersecurity market in terms of reach and recognition. Despite all the challenges, customer loyalty to Kaspersky has remained high. Users continue to prefer its solutions for reliability and effectiveness,” Rajeev notes.
"This trust and retention among customers have been key factors in the partnership’s sustained value. Even during periods of market disruption, customers gravitated back to Kaspersky once products became available,” he emphasizes.
Contributing to Business Growth
Kaspersky has played an important role in Unnati Infotech’s overall turnover. Rajeev notes, “In our antivirus segment, Kaspersky contributes between 5–20% of the business, depending on the portfolio mix. This demonstrates the significant value the partnership brings to our overall operations.”
He emphasizes that the collaboration allows the company to maintain a strong focus on delivering high-quality solutions tailored to the needs of SMB and retail customers.
Supporting Partners with Training and Marketing
Kaspersky actively empowers its partners through digital training programs. Rajeev Ranjan explains, “Kaspersky regularly organizes online training sessions and webinars for partners, sharing key information about the latest products and features. These sessions help us understand the solutions better and sell them more effectively to our customers.”
Driving Business Through Awareness and Education
Rajeev emphasizes the importance of educating end users to grow the business further. “Awareness among customers is key. Many customers are not fully aware of the features and benefits of cybersecurity solutions, and educating them can create new opportunities. When businesses understand what each product offers, they can make informed decisions, which strengthens trust and drives adoption,” he explains.
The Role of Channel Partners
Channel partners are integral to the growth of SMB and retail cybersecurity adoption. Rajeev shares, “Our collaboration with Kaspersky empowers us to guide and support customers effectively. Awareness and education are central to our approach, ensuring businesses understand product features and make informed decisions. This proactive engagement enhances customer confidence and reinforces long-term relationships, providing a foundation for sustainable growth.”
Looking Ahead: A Vision for the Future
Looking forward, Rajeev is optimistic about continuing the partnership with Kaspersky. “We are confident in our long-term collaboration and the opportunities it provides. As businesses increasingly embrace digital technologies, the demand for reliable cybersecurity solutions will continue to grow, and we are well-positioned to support this transformation,” he notes.
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