ADATA Technology and XPG, in partnership with KBC Computech, successfully organized an exclusive four-day visit to Dubai for their channel partners from January 22nd to 26th, 2026. The initiative brought together select partners for a thoughtfully curated engagement program focused on collaboration, recognition, and long-term business growth.
Led by Mr. Ravi Dhyani, Country Manager, ADATA India and Mr. Kapil Daga, Director, KBC Computech, the initiative welcomed 25 key channel partners who play a vital role in driving ADATA-XPG’s presence across regional markets.
The program was designed to recognize partner contributions, deepen mutual trust, and create a shared platform for dialogue on evolving market opportunities and future strategies.
Blending Business Engagement with Experiential Learning
As part of the engagement, participants experienced a well-balanced blend of professional interactions and curated leisure activities across Dubai’s iconic destinations. The itinerary included structured business discussions and networking sessions, along with immersive experiences that showcased the city’s rich culture, modern infrastructure, and world-class hospitality.
These activities provided an informal yet impactful setting for partners and leadership to connect beyond traditional business environments.
The group also enjoyed signature Dubai experiences, including desert adventures, cultural explorations, and exclusive leisure engagements, which fostered camaraderie and strengthened interpersonal relationships among participants. Visits to landmark destinations and premium hospitality venues further enhanced the overall experience, making the journey both rewarding and memorable.
In addition, the program featured collaborative sessions that encouraged open dialogue on market trends, channel opportunities, and customer-centric strategies. Partners shared valuable insights from their respective regions, contributing to collective learning and stronger alignment with ADATA-XPG’s long-term vision in India and neighboring markets.
Underscoring the strategic importance of channel partnerships in ADATA’s growth roadmap, Mr. Charles Wei, Sales Head, ADATA Technology, said, “Our channel partners are at the heart of ADATA’s success story. As we continue to expand across diverse markets, strong and trusted partnerships remain our greatest strength. Through initiatives like the Dubai journey, we aim to go beyond conventional business interactions and build deeper, long-term relationships based on mutual respect, transparency, and shared ambition. This program reflects our commitment to investing in our partner ecosystem and creating sustainable value for everyone involved.”
Commenting on the initiative, Mr. Ravi Dhyani, Country Manager, ADATA India, added, “India represents one of the most dynamic and high-potential markets for ADATA. Our channel partners play a critical role in translating our vision, innovation, and product strengths into real customer value. This journey gave us an invaluable opportunity to engage closely with our partners, understand their evolving business needs, listen to their feedback, and jointly shape strategies for the next phase of growth. We remain fully committed to empowering our partners through strong support systems, consistent engagement, and future-ready solutions.”
Reflecting on the long-standing partnership between ADATA and KBC Computech, Mr. Kapil Daga, Director, KBC Computech, stated, “At KBC Computech, we firmly believe that enduring success is built on strong relationships, mutual trust, and shared purpose. Our partnership with ADATA-XPG has grown steadily over the years because of this common philosophy. The Dubai visit was not only a celebration of our partners’ achievements but also a platform to strengthen collaboration, exchange ideas, and explore new opportunities together. Such initiatives reinforce confidence within the channel ecosystem and motivate partners to strive for greater excellence.”
Highlighting the operational and strategic role of KBC Computech in channel engagement, Mr. Hemant Daga, Director, KBC Computech, said, “This Dubai journey reflects our continuous effort to connect closely with our partners and recognize their hard work. Experiences like these are invaluable in building stronger relationships, fostering collaboration, and sharing insights on emerging market opportunities. We are proud to play a role in creating a platform where partners feel appreciated, inspired, and equipped to grow alongside ADATA-XPG.”
Building a Future-Ready Partner Ecosystem
The Dubai engagement enabled participants to interact closely with company leadership, exchange market perspectives, and align on shared business objectives in an increasingly competitive and technology-driven environment. The initiative further strengthened relationships within the partner ecosystem.
The program reflects ADATA’s continued commitment to building a partner-first ecosystem driven by transparency, collaboration, and shared value creation. Such initiatives remain integral to their channel development strategy, aimed at empowering partners and supporting sustainable business growth.
Moving forward, ADATA remains focused on working closely with its channel community to unlock new opportunities, deliver advanced solutions, and drive consistent value for customers and partners alike. The Dubai visit stands as a testament to their shared vision of long-term partnership, mutual success, and industry leadership.
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