ADATA has launched an exciting new channel incentive campaign, “Reward Rush,” in strategic partnership with Technology and Gadgets (TAG), one of India’s leading IT product distributors. The program is designed to energize channel sales and reward ADATA’s memory resellers with Amazon vouchers of up to ₹50,000.
Running from April 1 to June 30, 2025, the campaign targets partners who purchase ADATA’s standard memory modules through TAG, offering them tier-based Amazon.com eGift cards based on cumulative points earned.
Reward Program Overview:
ADATA and TAG’s “Reward Rush” campaign focuses on three key memory SKUs—8GB, 16GB, and 32GB—allowing partners to earn points with every eligible purchase and unlock attractive rewards.
Products & Points:
8GB Memory Module – 0.5 Point
16GB Memory Module – 1 Point
32GB Memory Module – 2 Points
Reward Tiers:
525 Points – ₹10,000 Amazon Voucher
1425 Points – ₹30,000 Amazon Voucher
2225 Points – ₹50,000 Amazon Voucher
Driving Growth and Channel Loyalty
Commenting on the launch of the Reward Rush program, Mr. Charles Wei, Sales Head at ADATA said, “The launch of ‘Reward Rush’ marks an exciting step in our ongoing efforts to strengthen partner engagement in India. This initiative is designed to reward our channel’s dedication while creating stronger momentum for ADATA’s memory products in the market. We’re pleased to collaborate with TAG to bring meaningful value and recognition to our partners.”
Mr. Ravvi Dhyani, Country Manager, ADATA, stated, “ADATA has always been committed to empowering its partners with high-performance products and meaningful reward structures. ‘Reward Rush’ is a step forward in recognizing the consistent efforts of our partners and encouraging a focused push in the memory category this quarter.”
Program Terms & Conditions:
Offer Period: April 1 – June 30, 2025
Eligibility: Only purchases made from Technology and Gadgets will qualify
Applicable Products: ADATA standard memory modules only
Reward Distribution: Amazon vouchers will be awarded based on total points accumulated
With “Reward Rush,” ADATA and TAG are setting the tone for an exciting and rewarding quarter for partners across India. The initiative reflects a shared commitment to driving partner profitability, product visibility, and long-term loyalty in the competitive memory market.
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