FAIITA has appointed Mr. Deepak Bommisetty as the Chairman of its Brand Coordination Committee (BCC), alongside Co-Chair Shri Susheel Ji. This new leadership marks a significant step towards strengthening the IT retail industry in India by ensuring price parity, enhancing member confidence, and addressing key challenges within the sector. The committee’s vision focuses on fostering unity, transparency, and collaboration among IT brands and partners, all while advocating for the growth of FAIITA’s digital platform, indiaitmall.com.
"We pledge to serve this committee with integrity, transparency, and unwavering dedication"
On this occasion, Mr. Deepak Bommisetty stated: “I, along with our Co-Chair Shri Susheel ji, accept this responsibility with utmost humility and commitment. We pledge to serve this committee with integrity, transparency, and unwavering dedication. Our mission is to safeguard the interests of the IT fraternity, uphold the values of FAIITA, and justify the trust placed in us by the community.”
He further added that the complete committee structure, including key members, their roles, and the strategic roadmap, will be shared shortly.
Core Vision of the Committee:
The Brand Coordination Committee will operate on the principle of:
“One Nation – One Price – One Model – Auto Price Mechanism”
This unified framework aims to eliminate price disparity across platforms, restore member confidence, and ensure customer trust in offline/physical retail. A key operational initiative of the committee is the 5-Hour Challenge — every grievance raised by a member concerning brand policy, pricing, or platform issues must be addressed and resolved within 5 hours. This reflects our promise of urgency, accountability, and decisive action.
Moreover, the committee will focus on accelerating the growth and adoption of www.indiaitmall.com, FAIITA’s national digital platform. This initiative is not just a website — it is a movement. It is envisioned to become a powerful asset and revenue channel for the IT Partner community, giving us a unified voice and a strong digital presence to compete with online giants.
National BCC Membership Drive Launched
Mr. Bommisetty also announced the nationwide BCC Membership Drive, inviting senior IT channel partners and stakeholders to be part of this visionary initiative.
“One fundamental truth remains—no one else will fight for us. This is our industry, our livelihood, and our collective responsibility. If not now, then when?”
He emphasized the need for unity in addressing rising challenges from Online Sellers (OLS), Large Format Retailers (LFRs), and delivery-based platforms like Blinkit and Instamart, whose practices continue to threaten the existence of small and medium IT retailers, B&Ms.
Not Anti-Brand, but Pro-Channel
The BCC clarifies that its mission is not to oppose brands but to collaborate constructively with all leading IT brands — covering laptops, desktops, printers, CCTV, accessories, and more — to create balanced, transparent, and channel-friendly policies.
Eligibility Criteria for BCC Membership:
✔ Minimum 15 years of experience in IT Retail (Tier 2)
✔ At least 3 operational retail outlets, actively working with 2–3 national brands
✔ Willingness to dedicate time and complete assigned responsibilities
✔ Active participation in meetings and BCC initiatives
✔ Alignment with the values of unity, commitment, and accountability
✔ Preferably a member of a recognized local IT association
Call to Action: By uniting under the umbrella of FAIITA, we strengthen our voice, protect our margins, and build a sustainable future for the IT retail industry. I urge every committed IT business leader and senior partners to join this movement. The future of IT retail depends on what we do — today.
For BCC Membership Nomination, kindly send your details to:
📧 Email: brandcoordination@faiita.co.in / bommisettydeepak@gmail.com/ sushil@mipl.net
📲 WhatsApp: +91 98481 75765 / 92346 12444 / 94911 02003
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