Zebra Technologies Corporation released the results of the global Zebra Hospitality Vision Study, a body of research that analyzes the hotel/resort industry and trends in travelers’ preferences and technology requirements that affect their overall satisfaction.
The study found that changes in consumer expectations for fast Wi-Fi, helpful guest assistants and loyalty rewards have prompted the hospitality industry to invest in technology that enhances the guest experience and provides added convenience for smartphone check-in, location-based offers and services and digitally-enabled loyalty programs.
Jeff Schmitz, senior vice president and chief marketing officer, Zebra Technologies, says, “The hospitality industry is becoming an increasingly competitive market, especially with the proliferation of niche hotels and home rental websites. To continue to attract and delight guests, hotels and resorts are making significant technology investments to enhance hotel services. This includes enabling guests – 92% of whom carry a smartphone – to use their smartphones to do everything from ordering food to receiving text alerts on room readiness and possible upgrades. Although the impact of technology varies by market, digital disruption is changing the way hotels and guests interact in every region. Zebra will continue to deliver guest engagement and staff effectiveness solutions to better serve guests.”
KEY FACTS
Wider access
Customized offers and loyalty programs
Location-based services
Regional findings
Survey Background and Methodology