Xiaomi Enters Indian Smartphone Market

Xiaomi Enters Indian Smartphone Market

Xiaomi announced its foray into the Indian market with a range of flagship Mi smartphones and an exclusive partnership with e-commerce marketplace Flipkart for sale and delivery of these products across India. Xiaomi has also set up 35+ service centers, with dozens more to come, across India including two exclusive Mi service centers in Delhi and Bangalore to ensure a robust after-sale service and a hassle-free customer experience.

The first Mi smartphone that Xiaomi has launched in India is the Mi 3. Priced at INR 13,999/-, Mi 3 will go on sale on July 22. Pre-registration for Mi 3 is now open at www.flipkart.com/Mi.  Only customers who register till July 21st mid-night will be eligible to purchase their Mi 3.

In addition, Xiaomi has announced it will also launch Redmi 1S and Redmi Note over the next few weeks. These Mi smartphones deliver high performance at even more affordable prices. The 4.7-inch Redmi 1S will retail at INR 6,999/-, while the 5.5-inch octa-core Redmi Note will go for INR 9,999/-.

Talking about their India foray, Mr. Bin Lin, Co-founder and President, Xiaomi, said, “We see India as a huge opportunity for us and are excited about bringing Mi products to this market. Just like in our other markets, we will strive to provide users with incredible value, and the best customer experience possible.”

Commenting on this partnership, Flipkart co-founder & CEO Sachin Bansal, said, “This partnership is a natural progression of our promise to bring world-class products to our customers. We are a technology-focused company with innovation as part of our DNA – and this complements what Xiaomi stands for globally.”

Mi 3 is Xiaomi's highest performing smartphone, consistently ranked at the top of industry benchmarks since its first launch. Its Android-based platform – MIUI – is a live operating system constantly improving with frequent software updates. MIUI is incredibly intuitive and user friendly while offering power users a high degree of customisation.

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