Cybersecurity is one of the major concerns in current digital era not only for businesses but common masses are also exposed to bigger threats. As demand for securing digital assets has grown immensely in last few years. There are endless number of brands who assure us to secure from any threat. But most of the time they just want to earn money by selling the subscription only as they don’t have proper setup to prevent any cyber-attacks. But there are also few brands who are real crusader of providing full proof cyber security to PC users. REVE, one of the leading brand in India, has been on the same mission since it’s inception. In recent time, the company has been doing extremely well in the Indian market and has emerged as one stop solutions for all our security concern. Sanjit Chatterjee, CEO of REVE Antivirus, shared his overall business plan with DT.
DT: How has been the year 2018 so far REVE business in India?
Mr. Sanjit: The year 2018 has been a Hallmark year for us as we have launched several new products under different categories. In the retail segment, we have added Antivirus for Mac & Linux. We have launched our Endpoint Security Solution for enterprise customers and have received very good response from the market. The EPS product has become more matured with features additions like Data Loss Prevention, Employee Monitoring etc. Our Security products are also listed and supplied from the Govt. e marketplace (GeM). Apart from launching new products, we have also expanded our distribution channel in India adding new territories and partners.
DT: How are you currently working with your partners to strengthen your market position?
Mr. Sanjit: By building a robust channel ecosystem, we have been able to make our range of IT Security suite available for customers not only in Tier 1 cities but also in Tier 2 & Tier 3 cities of India. We have added several locations in our distribution list in 2018 which includes Chhattisgarh, Western UP, West Bengal, Pune and Raipur. We have also tied up with some new partners in New Delhi, Faridabad, Dehradun, and Kolkata. To help our channel partners, we provide them with quality leads generated by our internal team. Besides, we offer collateral and marketing material support to our partners for brand visibility and sales promotion. We conduct frequent workshops and training programs for our partners at periodic intervals. To keep our partners and associates motivated, we offer several types of incentives and gifts. We also conduct foreign trips for our star partners, and recently we have taken some of our performing partners on Singapore and Thailand trips.
DT: What is your overall roadmap to escalate your growth further in CY 2019?
Mr. Sanjit: The year 2019 will be a very important year for us in terms of product development and expansion. On the product side, we will be adding several new features in our entire line of security suite comprising of both retail & enterprise offerings. We are in process of bringing Mac & Linux operating systems within the scope of Endpoint Security, which is currently compatible with Windows. The Endpoint Security product will also be loaded with advanced Data Loss Prevention (DLP) and Data Backup features. In terms of distribution, we are looking for credible partners to join us. Some of our focus areas would be Rajasthan, Bihar and Jharkhand. We will still capitalize on our existing territories such as Delhi NCR, Madhya Pradesh, Punjab, and Uttar Pradesh to name a few. Along with new channel partner addition, we will also increase our sales and support professionals in these regions to serve our customers. This year our expansion plan is not only limited to India but also to several international destinations such as Ireland, Africa to name a few.
DT: What are your suggestions to policy makers to counter any existing business challenges in ICT market?
Mr. Sanjit: Cyber security initiatives has to become mandatory for all enterprises to limit the incidents of data loss. As a security company, we suggest Govt. and policy makers to bring regulations to make companies more serious regarding cyber security. There are several antivirus brands in the market, which are not antimalware specialist in actual terms. Hence, we strongly advise Govt. to spot these antivirus players and warn the public about them.
