VR Infotech, one of the Mumbai based distributor is doing extremely well since its inception in year 1997. The company is National Distributor (Retail) for Kaspersky Security solutions in India.
The company is aggressively working towards reaching to large number of customers to secure their devices from any cyber threat. Vikram Mehta, Managing Director, VR Infotech shares his plans for year 2017.
DT: - What have been the key highlights of your company during the year 2016?
A: - Year 2016 has been very good for our business. Overall we were able to maintain the momentum and achieved substantial growth. We have extended our reach to C and D class of cities. We established our penetration in small towns through attractive schemes. We also added more partners to sell more in these smaller towns. We also introduced new and updated security products for consumers. We target protection for all and peace for everyone.
DT: - What is the central force which keeps partners and consumers loyal to your brand?
A: - We remain very true and committed for partners. We believe in growing with them so we always take care of their interest. We assure profit at all level, continuous supply and transparency in partnership. The best security for different types of users without making holes in their pocket keeps customers loyal to us. We offer best product quality with new features and affordability.
DT: - Do you think that Government of India’s ‘Digital India’ programs are seeing the light of day?
A: - Obviously the government programs are seeing the light of day. Digital India has already capability to transform the overall economy of our country. As more people going digital, there is need of security, and here we support this initiative by protecting all these devices.
DT: - Since GST has finally been passed by the central government, how will it affect your business and the economy?
A: - GST is another game changing revolution for Indian economy as it will realise One Tax One Nation dream for all of us. With GST, we will be very transparent to our customers. There would be same price in all parts. With computer and internet usage going up, people will buy more PCs and security products to protect them. All kinds of businesses will grow.
DT: - How does the channel help you to reach out to your potential customers? What’s your channel strength?
A: - Channel partners are our core strength. We have very strong channel base who caters to wide geography across India. We have dealers in each cities who ultimately helps us in selling Kaspersky security solutions to customers. There is a single price policy which allows us to serve every customer in the best possible way.
DT: - What’s your roadmap or strategy for the year 2017?
A: - We aim to protect every individual. Our goal will still remain the same - Protection for all. It will help us to take our business to the new level as there is huge opportunities coming up due to devices and connectivity has become much more affordable. More and more people will use PCs, Tablets or Smartphone due to government digital India mission, we aim to tap all these opportunities.
DT: - What is your current revenue? What is your projection for the year 2017?
A: - The growth in users of smartphones and internet will surly show us growth. Security is going to be key for all users in India as threat landscape is posing more challenges to users on the smartphones and PCs.
