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“We are Slowly But Steadily Stepping Into Services Segment”

May, 25, 2018

Every year, we see new opportunities and challenges for distribution business in India. In recent times even big distribution houses close down their business as they might have not taken right step at right time. Traditional Distributors are facing the heat as consumer business is primarily shifting to online platform. But as our economy growing and new development has taken place, we may see huge opportunity but we need to move up in the value chain to grab business in certain different verticals. NNR IT Solutions also plans to follow the same path. Jagannath Patnaik, CEO  & Founder, NNR IT Solutions again gearing up for second phase of growth for his company. He has moved into few new product segment and new verticals, which are paving the way for further growth in year 2018. Mr. Patnaik sharing his business plans with DT.

DT: What have been the crucial milestones of your company during year 2017?

Mr. Jagannath: This year was very much good as we diversified our focus into some new products. We have added new products into our distribution at Hyderabad and Pune. We have started distribution here for brands like Quick Heal, eScan and Bull Gard, Microsoft in Software and into hardware peripherals. We are already having Trend micro in Antivirus segment for which we are the national distributor for its consumer product range. We have also ventured into SMB segment in security software. We are slowly but steadily stepping into services segment.

DT: What were the major challenges for distribution business in India?

Mr. Jagannath: The major challenge in IT distribution business currently is product stocking by partners. In today’s scenario partners are not willing to stock and sell as in traditional way but wants to have back to back working style. Delivery and logistics become very challenging for distributors as partners are not ready with stock as they used earlier.

DT: How GST changed your business affair in year 2017?

Mr. Jagannath: We as a distribution company see this new tax regime as a historical change in our ecosystem. The operation has become very smooth as system is uniform across the country. There is no doubt it will help all business in India but to get GST registration at every branch is bit cumbersome. Government should come out with proper guideline for distributors with multiple branches. There surly certain flaws into current rules which need to address for its much better future impact.

DT: What's your channel strength currently in India? How do you plan to boost channel strength in year 2018?

Mr. Jagannath: Being into this industry since last two decades, I always believe success comes when brand succeeds in establishing efficient partner’s network.  Channel has been core strength for me during these years. NNR IT also work on building excellent channel network across the country. We are having channels across India but now we are planning to venture in to tier 3 & 4 Cities as well.  I am willing to add more partners where there is gap in certain region.  We will take the partners strength around 5000 for which we are identifying right set of partners across different geographies. 

DT: What will be your major business plan in 2018?

Mr. Jagannath: Time has come for us to diversify our business offerings in various segment. We have identified certain key areas where we can offer best solutions and services. We are working on this and shall announce soon the new agreements. Besides this we are having plans to expand our sphere of business venturing into multi brand security software as well as other software products at our branch levels. We see year 2018 a game changing year for NNR IT to fuel tremendous growth.

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