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“We Are Seeing More And More Organizations Deploying 3D Face Authentication As Part Of An Overall Security Strategy”

October, 18, 2018

The technology these days evolving very rapidly and 3D facial recognition technology is an ultimate example of it. This technology has brought revolutionary changes in the security industry as it eliminates all the security risks which were prior possible in 2D facial recognition technology. This segment is projected to target the big market as it has the potential to cover-up the whole market in future. 3D facial recognition technologies have a high potential to analyze, identify, and verify the facial characteristics of an individual. To further understand the market landscape, we spoke to George Brostoff, CEO, SensibleVision. Below are the excerpts:

DT: How the facial recognition technology solution market is growing globally? Where do you see this market by the year 2020? 

Mr. George: The focus on fast, transparent and convenient security continues to increase all over the globe. Access to devices like phones and tablets, as well as public spaces and office buildings, represents a tremendous opportunity to use facial recognition to improve security. Today’s 3D cameras and 3D AI-driven software are enabling a new era of secure, truly accurate face-based authentication, and we are seeing increased use across a range of verticals from banking to retail to healthcare. 

By 2020, we expect most mobile devices to be enabled with face recognition technology as the de facto standard for secure access. In addition, we will see a continuing increase in the adoption of this technology in a broader array of security-sensitive settings including accessing the Internet of Things, monitoring vehicles and drivers, facilitating access to airports, public transportation and events, as well as for authorization in retail settings. 

DT: The Indian market is one of the biggest markets in the world, so what opportunities do you see here? Which are the major sectors in India that require this technology for a better future? 

Mr. George: One of the most important areas where face authentication will deliver value will be in support of public sector initiatives focused on the social safety net. If tied to the Aadhaar initiative, face authentication has the potential to expedite distribution of government services - everything from educational scholarships and LPG cylinder subscriptions to subsidized meal programs and the targeted Public Distribution System (PDS). 

Independent of Aadhaar, face recognition will also help facilitate access to banking and other services by providing fast and secure identity validation. The retail sector can use face authentication as the next logical extension of the Grab n Go shopping experience being pioneered in Amazon GO stores. Other applications might include issuing driving licenses, establishing checking and savings accounts, setting up mobile phones, booking flights and train tickets. 

DT: What are the challenges for government bodies to adopt this technology? 

Mr. George: As with the adoption of any new innovative technology, there are challenges that must be addressed. Technical considerations exist - issues with purchasing and deploying the technology required to leverage face recognition, for example. The solution requires cameras – ideally 3D cameras that are tiny, rugged and accurate. There are also policy issues that will need to be addressed. Questions are just starting to be answered regarding where the data is stored, what the privacy implications are, how easily the data can be hacked and sold or repurposed. What organizations can have access to the face recognition data – law enforcement, public sector agencies, marketers? There are all challenges currently being addressed all over the world as face recognition gains traction as a viable and robust approach to secure identification and access. 

DT: How adoption of AI in modern devices have helped face authentication solution market to evolve? 

Mr. George: Fast and accurate 3D face authentication requires rapid processing of huge amounts of information. The average facial scan captures 10K–40K depth points – data about the size, shape and 3D contours of the person’s face.  This diverse information can now be captured and translated into a secure series of numbers known as a biometric template with powerful AI-enabled software. 

DT: Today hackers are so skilled and they easily crack this technology. How do you work and develop your solutions to avoid such risks? 

Mr. George: Any security is about minimizing risks and increasing people's usage of secure authentication. The good news is that a well-designed 2D or 3D biometric system is at least as secure as any alternative while providing convenience and transparency unmatched by other alternatives. When security is convenient and simple, people will use it rather than easy to hack passwords and other techniques. With 3D face recognition, it's very difficult to spoof using images, videos, masks or other techniques as has happened in the past. 

DT: Please brief us about your solution offerings and your business model in India. Which of your key solutions have a higher demand in the market, and why? 

Mr. George: We are just starting to deploy our face authentication solutions in India so we only have very early data. Because of the increased focus on addressing threats to cybersecurity, we will be working with numerous organizations, including ones supporting the Aadhaar initiative, as well as financial services companies, government agencies and retailers, to make substantial inroads in the Indian market. 

DT: How 3D face authentication has brought a revolution in the security industry? 

Mr. George: Yes, we are seeing more and more organizations deploying 3D face authentication as part of an overall security strategy. Not only are device makers including this capability in phones and tablets, we are also seeing office buildings, transportation hubs, event organizers and medical facilities all exploring the power of 3D face authentication to deliver rapid and accurate identification.

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