Doel was started by one of the industry veteran in year 2015. The brand offers high quality mobility products currently which are really innovative and received very positiveresponse from consumers. In year 2018, company will be more focused on enhancing sales across all region. Sudip De, Managing Director, Doel International Pvt. Ltd, the man behind this new brand shred his upcoming plans with DT.
DT: What have been the crucial milestone of your company during year 2017?
Mr. Sudip: This year has been crucial for our business as we are able to diversify our business in other verticals. We successfully launched Doel Toner Cartridges for Indian market. We believe there is lack of high quality products in our market which is majorly an unorganised sector. Our aim is to offer best quality toner cartridges for printers at an affordable price point. The product has started picking up in the market and in Year 2018, we hope to boost the presence across all major market.
DT: What were the major challenge for your company? How do you fought those challenges?
Mr. Sudip: The impact of GST migration was one of the major challenge. We observed low business volumes before andpost GST implementation. We did our preparation in advance to shift our business module according to new GST ecosystem. Now it’svery simple for us to operate businesses across India.
DT: How do you support Government of India's 'Make-in-India' program?
Mr. Sudip: With Make In India mission, we saw many companies started their manufacturing in India which is very good for our country. But to promote local manufacturing, I suggest government that import Duties of certain products which are made in India needs to be raised and local manufacturers need to be given incentives.
DT: What's your channel strength currently in India?
Mr. Sudip: Doel believes in growing with channel partners. Since our inception, we have always worked to create effective channel base to reach our customers. Currently we have 35 distributors for our Cartridge business and 14 distributors for Mobility products. We intend to have state and district specific distributors going forward. Our approach in 2018 will be very state intensive.
DT: How do you assure your customer excellent service support?
Mr. Sudip: We take service support very seriously as this help us in creating excellent brand repot in consumer’s mind. Till now we have successfully managed our service support from our corporate office where we have skilled technical team to give proper assistance to the loyal customers. But going forward we will have pan country service network so that we may serve even much better and resolve the service issue at ease.
DT: What will be major products you will be launching in year 2018?
Mr. Sudip: As we are gaining momentum in two verticals so our focus will remain on Portable Power, Toner cartridges and accessories. We have complete plan to bring high quality and innovative products time to time for Indian customers. This year we are also focused on expanding our business in India and SAARC.
DT: What is your revenue target for year 2018?
Mr. Sudip: We have taken baby steps and have grown YoY. We intend to take our 2018 -19 revenue to 25cr.
