“We Always Try to Understand the Need of Customer”

“We Always Try to Understand the Need of Customer”

In this exponentially increasing marketing competition, businesses must have better service support to retain trust among customer which helps organizations in achieving better business growth. SalezShark is one of the companies that provide CRM Suits to organizations. SalezShark provides CRM solutions for better marketing and sales support. Lots of challenges also come in the process of implementation of CRM suite. Mr. Ajay Chauhan, Co-founder, SalezShark exclusively shared his thoughts about company’s plans, and marketing Strategies. Below are the excerpts:

DT :How do you see CRM opportunities in India as we see excellent momentum for Digital India Mission?

Mr. Ajay :It’s going to create a great impact and CRM opportunities will steadily gain momentum I believe. With an aim to increase digital connectivity, Digital India Mission will only encourage the traditionally running businesses to join the revolution thus replacing the paper-based lead management with cloud computing.

DT :What size of organizations in India should go for this solution?

Mr. Ajay :Customers are the true life blood to any business in any sector and CRM is the most efficient and strongest approach in creating and maintaining relationships with customers thereby driving businesses to a whole new level of success that every company looks for.Key element being the customer insights and relationship intelligence, ours is a solution that covers the customer interfacing departments like sales and marketing of an organization. Hence, it is best suited for small and medium sized businesses.

DT :What are the major challenges for CRM implementation for Indian companies?

Mr. Ajay :To steer your company in the time of turbulence, you need to focus on every opportunity and show your customers that how much you value them. This can be very much done with the help of a CRM. But one of the major challenges comes when the customer doesn’t clearly know the best suited deployment type for his business.

DT :How do you distribute or sell your solutions to Indian customers?

Mr. Ajay :Our CRM suite is as broad as it is deep. We thus try to understand the need of our customers first and then offer them 14 days Free Trial to enable them have a fair idea of how we can solve their business challenges. And then we move to the subscription model as per their need and preferences towards the product with an enduring commitment to keep improving their experience.

DT :As, it is very competitive market, so where do you see SalezShark currently? What are your targets by end of this year?

Mr. Ajay :We are a startup firm evolved from a successful product company with over 900 customers in its space. Our product initiative and concept has been recognized by many industry experts in the Silicon Valley. We have added about 80 clients in a year and are targeting our next 100 now.

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