WD won the award for ‘Best Online Video Campaign’ at The Social Media Summit & Awards organized by the Global Youth Marketing Forum on 13th February 2015 in Mumbai. The video, ‘A Gift From The Heart’ beautifully communicates the emotional value of digital storage and the ethos of the WD brand.
It’s the narrative of a young boy who wants to fulfill his grandfather Edward’s wish of travelling the world. As a holiday gift, he offers him a My PassportTM Ultra with greetings from WD employees posing beside symbolic places from 15 cities around the world, saved on the portable hard drive.The video was a global effort involving WD employees from 20 cities and countries around the world. The video also features WD's President, Jim Murphy, as well as its Sr. Director of Marketing Communications, Melyssa Banda.
“Memories compose our lives. Everything from our parents’ anniversaries to family dinners and our kids’ first steps are captured and saved on our devices, quite like how it used to be a decade ago when our photo albums were our gateways to relive the special moments and preserve our legacy. Hence, we wanted to create a video that conveyed the significance of storage products in our daily lives and brought WD’s values to the fore” said Melyssa Banda, Sr. Director of Marketing Communications. “We are happy that the jury at the Social Media Summit & Awards appreciated the sentiments of the video. We dedicate this award to the millions of users who trust our products to preserve their memories.”
Released on 16th December 2014 on YouTube and WD’s social media channels, the video has generated 1.2 million video views, 4.8 million impressions, has 72% audience retention and 42:1 Like/Dislike ratio on YouTube which is fairly commendable for any video.
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