TVS Motor Company launched a new advertising campaign for its motorcycle brand TVS Victor. Conceptualized by McCann Worldgroup, the creative theme is centered on the promise of ensuring smiles. A simple storyboard rendition captures a family man who is always making efforts to create joyous moments for his loved ones. In this process he is aided by TVS Victor, which emerges as his true partner offering a powerful and comfortable ride. The product’s best in class pick up, drivability and mileage work as enablers which help him in living up to his promises effortlessly.
Speaking about the campaign, Mr. Arun Siddharth, Vice President – Marketing – Motorcycles, TVS Motor Company said, “The brief given to the agency was to showcase TVS Victor as ‘Guarantor of smiles’ and we think that this beautiful story of a father’s conviction to bring smile back on his daughter’s face has attached the emotion. Victor is designed for the family man. Hence has a great combination of pick up, mileage and comfort. The ad is about how Victor helps a father put a smile on his daughters face.”
The film opens with a father reaching home and seeing his daughter crying, for her pet parrot called ‘Mitthu’ has flown away. He comforts her because he knows exactly what to do. Thanks to his TVS Victor, the duo swiftly rides away from the city to the greens chasing the elusive bird. Finally, they outpace Mitthu and a teary child transforms to be absolutely exuberant. However, when she sees Mitthu enjoying with his friends and family on branch of a tree, she realizes the worth of freedom and doesn't want him back in the cage. In the process, the father brings back smile and joy to her daughter and delivers an important life lesson.
Prasoon Joshi, Chairman, McCann Worldgroup Asia-Pacific, and CEO & CCO McCann Worldgroup, India said, “The idea is hinged on the power of a smile that can change situations and create memorable experiences. A father-daughter relationship appropriately depicted this beautifully in the new TVS Victor campaign.”
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