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“The Gaming Community Is Growing And We Want To Cater To All Of Them”

By: DT News Network
March, 28, 2019

With each passing year, we see huge growth of Gaming market in India. Young gamers are now very much aware about latest games and the kind of system required to play those games. Selling high end machines was never an easy cake for any distribution house in India. But Acro Engineering always made this possible since it’s inception. They were always committed towards delivering the finest products and services to their customers, while enhancing the value of stakeholders simultaneously. Gradually they succeeded in winning the trust of all leading brands and large customer base in India. Today Acro Engineering is market leader in its domain and helping many brands to reach to their customer. Himanshu Jain, Director, Acro Engineering Company is leading the charge from front. He continues to take his company at newer heights with the passing of each year. In Year 2019, he has very aggressive plans which he shared with DT in an exclusive interaction recently.

DT: How do you see the overall growth of Acro Engineering?

Mr. Himanshu: The year 2018 has been a very constructively unique year for us. We continued our moment to grow at a very healthy rate. We have been able to observe some great developments in the industries that we have been serving for a very long time. We have also been able to learn a lot about the industries that we have recently started to expand in. The year had it’s tough moments and few challenges but we believe that we have been able to bring out the best from all segments and departments. We really look forward to closing this year on a very high note.

DT: Please brief about your channel ecosystem in India. How are you currently working with your partners to strengthen your market position?

Mr. Himanshu: IT hardware in India is in great demand. As we are a part of a growing nation, we are witnessing constant growth in demand in all sectors. This has attracted the attention of many individuals, brands and investors from all walks of life. We see this all as a very positive sign as the ecosystem is growing in terms of competition, diversification of segments, Demand and supply. Our current channel partners are seeing a rise in demand for high-performance hardware and we are more than happy to support them to fulfil these market requirements. We are also seeing more people willing to partner with us as they also want to capitalise on the growth of the high-performance & Gaming segment.

DT: What is your overall roadmap to escalate your growth further in CY 2019? On what products/solutions you will be focusing in 2019?

Mr. Himanshu: The year 2019 will be quite an interesting year for all of us. The digital realm has caused disruptions in the Indian market and some people are scrambling to keep up. In contrast, there are many that have benefited from this tech revolution as the end user has access to wider range of products. Thanks to this, we have been able to further diversify our portfolio of products to reach out and cater to a wider audience.

Taking this into account, we aim to concentrate on diversification and post sales services. We also are paying very close attention to the gaming café program and the social aspect of gaming and eSports. It is something that we believe will bring the next revolution in digital entertainment.

We want to do things differently this year. The gaming community is growing and we want to cater to all of them. We are scaling up our operations and we want to take some leaps with people that want to contribute to the growth of the gaming industry.

DT: What will be the major challenges for Distribution houses in 2019?

Mr. Himanshu: There are ‘n’ number of challenges when it comes to running a distribution house. More so when it comes to running a national distribution network. Due to rising demands, we have had to balance our distribution quotas. We are seeing a continuous rise in demand and we have to consolidate our time, workforce, warehouse management, logistics and inventory to facilitate that growth; all of this while keeping cost at a minimum to insure better pricing for all tiers. This is why we aim to open two more branches to our network to cater to these growing demands. Keeping up with upscaling is always difficult and usually a thankless job. We consider ourselves lucky to have a team that is ready and willing to go beyond the call of duty to fulfil demand.

 

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