TAIT Initiates 'Market Adda' Program to Address the Problems of Channel Community

By: DT News Network
November, 01, 2017

TAIT has come out with a new program called 'Market Adda' in Mumbai that provides an open forum to Channel Community to share the problems and possible solutions with minimal moderation. The first edition conducted in August on a pilot basis was successful.

Subsequently feedback from participants about the improvement was collected and collated. Now TAIT wants to rollout the same as a quarterly event incorporating the necessary changes expressed by panelists and participants. 

Conceived by Rushabh Shah the outgoing president of TAIT, this event was well received and appreciated by all the board members, panelists and participants. 

Seizing the opportunities and dealing with disruptions were the main focus of the first edition. 

Next editions will focus on current challenges, upcoming opportunities, vendor issues, profitability and margins, disruptive technologies and business readiness to cope with the same 

Outgoing president Mr. Rushabh Shah said, "Channel Community is increasingly looking up to TAIT to play a pole position in recognizing business trends, technology horizon, challenges faced by the channel community etc and provide a platform for collaborative discussion and collective possible solutions. Forums like 'Market Adda' fulfill that need. There is also scope to scale this up for deep dive discussions or make it broad based common denominator kind of problems." 

First edition was explored by more than 7 companies who are explorers in nature and expressed the view that attendance would only increase for the upcoming editions.  



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