Digital revolution in India has just started with government thrust for making ‘Digital India’ dream a reality. But adequate infrastructure and availability of updated solutions hold the key for success of Digital India mission. All stakeholders are eying this huge opportunity and making their efforts in capturing additional market share. Sanjay Parikh, VP, Sterlite Technologies talks on the overall market scenario and also gives an insight of company’s further growth plans.
DT: What have been the crucial milestones of your company during year 2017?
Mr. Sanjay: The year 2017 has been a great year for Sterlite Tech, we are one of the very few companies that designs, builds and manages smarter digital networks for global telcos, CSPs, ISPs and large enterprises in more than 100 countries, with a digital web-scale offering across products, services and software . We have retained our Visionary Position in Gartner’s Magic Quadrant for IRCM for CSPs. We have also bagged various prestigious awards and global recognition during this year. In short, we have successfully maintained our leadership across verticals by offering excellent products and solutions.
DT: How do you contribute for digital transformation journey of any organisation?
Mr. Sanjay: Sterlite Tech has always been at the forefront in bringing new technologies; be it Optical fibre, O/BSS Software or Next-gen IP Communication. With 5G set to revolutionise data speed, there is a need for extremely high bandwidth and low latency. Sterlite Tech is set to disrupt the market as it moves from loose tube to higher fibre count ribbon cable for 5G networks. Sterlite Tech’s BSS of the Future enables CSPs to streamline their digital transformation journey with the unique approach of converging System of Record and System of Engagement and System of Intelligence. Our next-gen IP Communication offers a best-of-the-breed solution to boost IP communication business with Neox IP-PBX, Contact Centre and Softswitch solutions that offers next-gen calling features, video conferencing and collaboration.
DT: What will be one of the best technology adoptions we may see among SMEs & SMBs?
Mr. Sanjay: SMEs/SMBs today rely on Analog systems running on a copper network with multiple modules.By embracing digital transformation, these businesses are able to compete with larger competitors by achieving all class-5 features along with Unified Communication (UC) capabilities &Value Added Services (VAS) in one box over a single network. It helps eliminate the modular approach for expansion; thereby eliminating multi-vendor lock-in’s.
Way forward, SME/Enterprises may opt for “Pay-as-you-go” cloud based model which leads to reduced CAPEX.
DT: How do you sell your solution in Indian market? Kindly share your distribution model.
Mr. Sanjay: We sell Neox IP-PBX & Contact Centre’s solution through Partner Channel. For SME/Enterprise, we have a Distributor / Partner model where we have Regional Distributors (RD) and respective territory partners aligned to RD. This model helps clients with local level support, installation and fast replacement. We play a major role by providing carrier-grade platform to support end-to-end functionalities i.e. O/BSS, Wi-Fi SMP, AAA, PCRF, Neox Softswitch (Hosted platform) for Telcos, MSOs &ISPs.
DT: Please share your current revenue and market growth rate.
Mr. Sanjay: The company in March 2018 is set to surpass all expectations which can be attributed to a robust order booking. Last financial year which ended on 31st March 2017, we had total revenue of Rs. 3,205 Cr. and we grew at the rate of 24% YoY.
