In 2015, eScan looks forward to build more associations to enhance its reach. Along with activities such as partner and reseller meets, road shows, virus check-up camps, retail branding, it will include social media in its go-to-market strategy aggressively. Anil Gupta, AVP - India, eScan shares his channel roadmap.
A.2014 was extremely good for us as we received good response to our newly-launched cloud security products which we introduced during the year. The latest range of security solutions for SOHO that we had launched at the end of 2013 and eScan business product launched in 2014 were very well received in the market by partners and customers alike.
Moreover, we had more partners joining our channel team which had resulted in enhancing our reach and market penetration.
A.With a wide channel network across the region, eScan channel network helps the brand to attain maximum market penetration. Their local presence helps us to ensure easy availability of the product as well as ensure best customer support in the minimum time-frame.
In addition, we organize security awareness campaigns, roadshows and even participate in all major brands-related events worldwide, in association with our channel partners. Our partners have been highly active in branding activities as well.
A.Last year we associated with new regional distributors in various states and helped their sales team in pitching our products to their channel networks. In 2015, we look forward to build more such associations to enhance our reach. Along with activities such as partner and reseller meets, road shows, virus check-up camps, retail branding, we will include social media in our go-to-market strategy aggressively. eScan has been active on all major digital media initiatives to connect with our partners on regular basis and this year we look forward to increase more engagement with our customers in conversation for building relationships that would help us in B2B sales.
We would also be focusing on OEM tie-ups as well as association with more leading ISPs
(Internet Service Providers).
A.We have extended our direct operations from 18 locations to 38 locations this year, focusing on T3-T4 cities with our sales and technical manpower to help enhance our reach and penetration across these cities.
A.Excellent product as per demand in the market, higher profit margin than any competition in the segment, excellent local technical support across T3-T4 cities and good business relationship is what the channel network expects. And eScan ensures them all of these to keep them motivated. Moreover, we also have now exclusive channel oriented support - online offline as well as on-ground.
Our message to the channel community – We believe, we grow with our partners.
