Cyberoam had an exciting 2014 because of a host of big ticket customer wins. Since the company treads the channel path completely, its partners enabled the company to grab the market opportunities. Sunil Sharma, VP Sales & Operations, India & SAARC, Cyberoam gives insight of upcoming channel plans.
A.This has turned out to be another successful and eventful business year. So far we continue to clock double digit growth higher than the market rate. We seized big ticket projects into enterprise and government verticals. And for our entrenched presence in SMBs, we are growing more aggressive in tier 2 and tier 3 cities. Our partners are making greater progress and we are poised to grow stronger.
A.We do 100% of our business via channel partners, so this year our partners have helped us to break new records in growth.
Our partner program has helped us in binding the relationship more strongly and profitably.
Our efforts on partner empowerment and rewards are taking us to new opportunities and new customer segments, strengthening our ties with existing customers and helping us support emerging security use cases in a wide range of verticals.
A.We are expanding our focus on security business and setting our eyes on new opportunities and emerging markets. Having set competitive benchmarks in UTM and NGFW markets, we are now also aiming for growing business in end-point security in all the domains.
We are the only company able to offer security solutions across the breadth for all the Pragmatic Enterprise class of customers.
A.When company wants to focus, they need to invest into resources and infrastructure and the same has been done by Cyberoam. We are physically present in 15 cities and give presales and sales support in these tier2-3-4 cities for our partners/customers.
A.Cyberoam enjoys a significant share of security business in India. We are proud for being a channel-driven IT security products company that remains steadfast in walking the talk on being a 100% channel-oriented organization. We have already transitioned a significant number of channel partners into network security service providers, empowering their growth, evolving their business beyond box selling. And we are taking these opportunities to partners and prospects in tier 2, tier 3 towns, cities and other emerging locations.
We are engaging with both existing and potential partners to make them aware how Cyberoam helps adjust to market trends and shifts in a timely manner, giving them a wide range of benefits, incentives and skills to change with evolving customer and market needs. Not only are we expanding faster and stronger, but also generating greater loyalty from channel partners.
