The year 2014 was not so good for the industry. Given the market sentiments, Sakri plans to revamp its GTM for the entire year so that it can spark a new animation in its sales process and boost the confidence of its channel partners. Ravi Laxman, CEO, Sakari IT Solutions interact with DT on his year long plans.
A.The year 2014 was a tough year with a lot of turbulence and changes / expansions. There were a number of challenges that the channel had to go through.
A.Loyal channel partners are our strength. Our business revolves around their loyalty and commitment.
A.Our GTM for 2015 will be totally different because of the new product portfolio in our basket. We are taking some aggressive steps to transform our GTM strategies for all four quarters.
Q.How deeply are you entrenched in the market, especially in tier 2, tier 3 and tier 4 cities?A.We have a significant presence in tier 2 and tier 3 cities. We are in the process of enhancing our penetration further as we see a huge opportunity in the market. A number of towns and cities are still lying untapped.
Q.Why should your channel partners feel motivated? What is your message to the channel community?A.The motivating factor for channel partners is that we ensure decent margins and a quality product. In addition we try to offer a great post-sales support. However, we would like to urge our partners to have a long-term vision and show faith in a brand. Shifting corners sometimes harms the image and looses the customer trust.
Q.In your opinion, how can partners sell more? Any selling tipsA.Success doesn’t come overnight. One should have a long-term goal. I reiterate that they should keep one goal in mind and choose the right product and company.
