Rashi Peripherals is known to organize one of the best IT on road events called the ‘Channel Business Forum’ which is in its ninth instalment this year. Popularly known as CBF-IX is first if its kind IT event which has explored Srinagar and tapped into that market as a distributor.
Rashi Peripherals took this conscious decision to start CBF-IX with Srinagar even when the odds were against them which resulted in nearly 50 partners attending the event. The high point of CBF-IX in Srinagar was that some partners had travelled from Anatang and Baramulla to be a part which made the Rashi Peripherals proud of its reach and motivated the team further to spread knowledge on a much larger scale in the future.
Srinagar was in its coldest months and the expected participation from partners was very low. But with Rashi Peripherals additional efforts and well planned execution the CBF-IX was a hit among the partners. Not only did it successfully generate large number of crowd but also involved them in a new game which informed and educated the partners about all the new products in the market. Vendors like Norton, Intel, and ECS were present with their full support.
Mr. Shoqwat Ahmad, Classic Computers, Srinagar says “We always welcome people from the IT industry for any events. But Rashi merged entertainment with information so well that we didn’t know how hours passed by. We ensure better response in the future and would love Rashi Peripherals to begin their CBF journey through Srinagar always in the coming years.”
Mr. Rajesh Goenka, VP-Sales and Marketing, Rashi Peripherals Pvt. Ltd. say “We have received unprecedented response from partners in Srinagar. This was a very healthy way of reciprocating and we believe that the IT industry should hold many more events at Srinagar and interact more with such participating audience. ”
