Rashi Announces Success of “Crucial Makeover” Branding Activity

Rashi continues to leverage their leadership position in component business which resulted in Crucial by Micron appointing Rashi as their distributor cum service partner. The initial 5 month has seen meteoritic rise in the business, in just a short span of time. Crucial by Micron products are now available at over 3000 counter across the country. Since then data centers and OEMS have shown their inclination towards Crucial by Micron RAMS. The channel too seems to paint a similar story where Crucial by Micron has already established itself as the 2nd most preferred memory brand in the market, and is slowly inching towards the most preferred.

Rashi peripherals and Crucial by Micron recently undertook an ambitious all India branding activity. As an ongoing activity till date stores of 200 stores have undergone the “Crucial Makeover”, with many more to follow. The intention behind the activity is to create a sense of inquisition among the customers regarding the many advantages of Crucial by Micron Products. DIY PC market is in the process of finding its hold in the market, Crucial by Micron undertaking the mammoth task of branding retail stores across India has been met with much appreciation from the partners.