Rapoo Eyes to Become No. 1 Brand in The Indian Accessories Market by 2020

Rapoo Eyes to Become No. 1 Brand in The Indian Accessories Market by 2020

The digital gaming has come a long way in India as today gaming is not limited to our homes but it has become one of the most opted career options for youth. The gaming sector is on the boom and growing very significantly. Rapoo is one of the market players that offer gaming devices & peripherals under affordable price range. Rapoo has performed really well in India during last few years under the leadership of Mukesh Chaudhary,Country Head for India & SAARC at Rapoo. Riding on the recent success in India, brands now eyes to capture major market share by 2020.

Journey and Achievements

The gaming industry is flourishing rapidly and some of the factors like the smartphone gaming, console gaming, PC gaming also availability of low-cost internet supporting the growth of the gaming market in India. By leveraging the emerging opportunities, Rapoo offered quality gaming products and earned a large base of consumers.

Mukesh Chaudhary, Country Head, India & SAARC, Rapoo said, “Rapoo’s journey has been quite exciting but yes with its own share of challenges. We have established a very strong benchmark in the Industry with its products that define quality and design excellence, credited for its distinctive technology. The Brand has also successfully entered the Audio space, and has got a very strong response for its Headphones and Speakers. The Brand inspite of the very strong and dynamic competition, has seen a strong YOY growth.”

“India is a vast market and that has been a given. With the immense potential that the country brings, it also brings the challenge to reach the audience effectively. Inspite of which, Rapoo has been extremely successful in meeting the partner’s expectation, taking them in to confidence and helping their business to grow along with the brand. Additionally, we have always been at par with the consumer expectations and have delivered products matching the Indian needs with global standards. Last but not the Least, the audience expectations and acceptance to the Gaming arm of Rapoo, reaffirms the Brand’s growth Plans for India” added Mukesh Chaudhary.

Support of Traditional Partners

Indian market is still dominated by traditional markets. Though LFR(Large Format Retail) and E-Commerce is growing rapidly, traditional market will lead the business due to geographical distribution and consumer buying behavior. Therefore, Traditional route shall always have stronger importance at Rapoo.

Mukesh Chaudhary said, “For us, we have always been a channel friendly brand that believes in growing with the partners. Apart from the expert advice on market trends and global situations, we help them grow. We are having a great relationship with our traditional partner across the country. We always tend to set the KPIs and match it with rewards creating a WIN – WIN partnership. Also, we do not look for instant gratification. Along with the partners, we look at cross – sell and up-sell opportunities within the ecosystem, that allows partners to maximize footprint in a customer. We always provide the best possible solution to our partner to grow the business. In sync with the Brand Motto, ‘Together we grow’.”

Strategy & Targets for 2020

“RAPOO has strongly translated its Global footprints to India. With the cutting-edge Industrial design and international – standard quality, Rapoo with its offerings, has been successful to present innovative and state of the art technologies at the right value to Enterprise and Retail Segments. We also aim to surpass the industry standards with every new innovation while maintaining the signature reliability of all our products” commented Mukesh Chaudhary.

He further added, “Our mission goes simple, to be establishedas no. 1 Brand in the Accessories segment by 2020. RApoo in India has already progressed in that direction with innovative product offerings, competitive price range for the end customer & Omni channel strategy to tap the untapped market.Apart from the peripheral products, we shall also be focusing on eSports and gaming accessories in India aggressively with VPro. eSports & Gaming accessories is currently a huge market in India, and is buzzing with action.”

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