Fenda Audio is poised with the positive support from its partners and consumers alike. The company plans to continue the momentum in 2016. Rajesh Bansal, managing director of Fenda Audio divulges more details.
Q. How would you remember the year 2015 as far as your company is concerned?
A. The year 2015 has been a great year. We have had many launches this year. The best part is that these launches won consumers and garnered support from channel partners, media. Online business has also shown a year on year growth.
Q. Can you honestly tell why should consumers or partners trust your brand?
A. Consumers can trust our brand because we sell what we market and boast about, that is "Great sound quality at an affordable price". Transparency is one thing we try to maintain in our business so that there is no confusion between us and partners.
Q. Do you support Government's Make-in-India program?
A. It's is a great initiative towards making India a manufacturing hub. It is a big boost to the small cottage industries that have been struggling since long. We have a few plans in the pipeline that are in-sync with the Govt. Of India's Make in India drive. These plans will be implemented by the next financial year.
Q. What kind of regulatory changes do you think should happen in order to improve the business ecosystem in the country?
A. If GST becomes a reality and gets implemented, it will do a lot of good to the business ecosystem in the country.
Q. How does the channel help you to reach out to your potential customers?
A. Currently we have channel strength of about 10000+ dealers and 300+ distributors. They help us in strengthening our reach in markets we directly cannot reach out to.
Q. What is your assurance for providing excellent service support to your customer?
A. We have a dedicated Toll Free No: 1800 425 5546, and to add to that we also have a dedicated team of 100+ trained technicians. On many of our products we also offer on-site warranty.
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