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Paytm Mall Sold Over 12 Million Items During the “Maha Cashback Sale”

By: DT NEWS NETWORK
October, 18, 2018

Paytm Mall owned by Paytm E-commerce Pvt Ltd. announced that its “Maha Cashback Sale” was a huge success wherein the platform sold over 12 Million items while registering a 5x growth in the daily transactions. During the entire sale period, the platform catered to as many as 60 Million visitors while it was successful in achieving an annualized GMV run-rate of US$5 Billion.

The company witnessed huge traction from customers with mobile phones, appliances and consumer electronics leading the sales among other categories. With its O2O (Offline go Online) business model the company ensures growth & equal business opportunities for partnered brands, brand authorized stores and shopkeepers. During the sale, it witnessed participation from over 3 Lakh offline shopkeepers and 5000+ brands, contributing towards the overall success of the “Maha Cashback Sale”.

During the sale period, the platform witnessed a huge influx of orders from first-time buyers while registering a large number of new users.  Along with major metros, tier 2 & tier 3 cities and even villages contributed to the highest number of orders.

Some Important Milestones Achieved During the “Maha Cashback Sale”

  • Flagship phones including Apple iPhone 8, iPhone X, iPhones Xs, Google Pixel, Samsung Galaxy Note 9, Oppo F9 Pro, Vivo V11 Pro registered 10 times more orders MoM
  • Sales for popular entry-level smartphones, increased by 900%
  • Apple iPhone & Apple MacBook registered 500% growth in sales
  • Affordability initiatives on mobile phones generated huge consumer interest as “Exchange” on mobiles increased by 700%
  • Large appliances like LED televisions, Refrigerators and Washing machines and more witnessed 1200% growth compared to September 2018
  • Over 50,000 Terabytes of digital storage got added to India
  • Shoppers bought more than 200 Tons of Dry Fruits across 10,000+ pin codes
  • Over 45,000 shoppers bought their favorite notebook with 1 out of every 4 opting for No Cost EMI
  • LED TVs, Refrigerators and Washing Machines delivered through the nearby offline stores within 48-72hrs in top 20 cities
  • No Cost EMI & comprehensive warranty services were availed by 50% of customers with their orders
  • Paytm Mall sold in excess of 75,000 two-wheelers across 350+ cities
  • Over 60% of women shoppers opted for Indian wear choosing from over 2 lac+ fresh styles with 5x growth in sales for sarees
  • Witnessed 25% spike in the volume of orders during Flash Sales & Golden Hours

The company is delighted with the response they have received during the “Maha Cashback Sale” and will continue to invest its efforts towards expanding its product offerings and services to serve consumers better while being a catalyst in the growth of business for partnered brands and offline shopkeepers.

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