Amdocs announced the findings of a new global survey of the world’s leading 17 Pay TV providers, representing over 100 million active subscribers. The results reveal that globally, TV content consumption preferences are rapidly trending away from linear TV programming towards Video on Demand.
The survey, which was conducted by Kagan, a media research group within S&P Global Market Intelligence, further finds that Pay TV providers are increasingly partnering with third-party content providers to explore and implement new revenue generations models, such as revenue share with content owners and pay-per-use mobile access to non-subscribers.
The survey reveals that Pay TV providers globally are being challenged by OTT on-demand video content providers. Pay TV providers are recognizing the market trend and responding by searching for ways to expand their offerings and generate revenue from non-subscribers, such as via ad-supported OTT services or by offering pay-per-use content on mobile devices. This is all part of a strategy of preparing for the inevitable changes that will take place over the coming five years. Those who have not yet responded to this trend will need to do so quickly to remain relevant.
The respondents of this survey included 6 Pay TV providers from EMEA, 5 from North America and 3 each from APAC and CALA.
Key findings
“TV content viewing no longer takes place on TV screens alone. People across the globe are consuming on-demand content on the devices of their choice, and they demand more personalized experiences,” said Daniela Perlmutter, Head of product and solution marketing, at Amdocs. “Pay TV providers who recognize the changing consumer behavior trend need to invest more in solutions that allow them to quickly onboard and integrate partners, as well as offer premium personalized OTT video services, while efficiently monetizing new revenue opportunities and earning the loyalty of high-value customers.”