Sanjay Pradhan, MD, Maxsecure wishes to enhance the channel engagement this year with a strong line of quality products. DT dug out more facts about his company. Excerpts:
A.2014 has been an exciting and successful year for our company. We have introduced a number of high-quality products which are doing well in the market. We have also developed strong relations with our channel partners.
A.Channel partners are the key for the success of our company. They are responsible for ensuring that our products reach the end-customers.
A.Our go-to-market strategy would be to engage closely with the channel partners. We want to provide our users with quality products and services which will be delivered through our channel partners. The difference from 2014 would be that we will be engaging with them more closely and will be targeting on reaching out more Channel partners
A.2014 was a start for us in regards to the market in tier 2, tier 3 and tier 4 cities. Our channel partners have ensured that we have a good hold on the market there.
A.Our channel partners should feel motivated that we always try to put out the best products which will serve the customer’s needs. We are very particular in developing an open and trusting relationship with our partners. We focus to ensure that their margins are high and that they are able to retain their customers through our products.
