ESY very early in the stage of being a POS company has understood that POS does not now stand for the cliched term of Point of Sale instead it is being redefined as Point of Services, an umbrella terminology that covers not only billing but beyond it i.e. a receipt of recording, a proof of storing or any device that can process easier outputs. This knowledge has been their biggest strength since then. The brand is now leading player in this domain within few years of its establishment under the leadership of Dr. VP Sajeevan, CEO, ESY India. Going in the new calendar year with huge motivation, CEO has very aggressive plan to achieve new heights by end of 2019.
DT: How has been the year 2018 so far for you?
Mr. Sajeevan: The year 2018 has been phenomenal as well as challenging for us since we could establish ourselves as a full-fledged POS Company in India. Today, we can proudly say that we are one of the few companies in the country to offer a complete POS retail ecosystem to our consumers. Our one of a kind product – ESYPOS ESP 5313, Smart Touch POS Machine has been a game changer in this arena. The Smart touch POS has enabled even a convenience store owner to be connected with the latest technology and superior features along with ease of usage and affordability.
DT: How are you currently working with your partners to strengthen your market position?
Mr. Sajeevan: We are enabling our channel partners to reach out in a larger way and positioning the application of our product wherever it is required. We have also realised that to understand and reach out to the end consumer, we need to redefine the age old distributor reseller system to the structure of system integrators. They help us in providing a one point of support for hardware, software and service to the consumer. By the end of 2019, we look to retain and develop our existing channel partners to the strength of a system integrator while attracting other existing system integrators of varied sizes to provide wider reach, extended support and healthier profits.
DT: What is your overall roadmap to escalate your growth further in CY 2019?
Mr. Sajeevan: The year 2019 is seen as the year of consolidation wherein the nation will be witnessing many large digital infrastructure projects. As far as the market is concerned – we are optimistic that there will be a spurt in technological requirements and thanks to the implementation of GST in India and addressing all key issues and concerns faced by the taxpayers, there will be huge wave for digital POS ecosystems. Currently less than 40% of GST payers are only in the digital POS network. There is a big potential for POS and 2019 is the initial phase to cover these members on digital network. Another great movement predicted is the cloud services for billing and inventory. This is also a space that ESY wishes to explore. Also, thanks to global shifting from 1d barcodes to QR codes, there will be a huge requirement for labelling and reading systems. Thus, our focus for 2019 will be our QR code printing and reading devices.
DT: How do you support Government of India's 'Make-in-India' program? Do you have any suggestion for government to make this much more attractive?
Mr. Sajeevan: The Make in India project for us is as big an ambition as for the Govt of India, we truly believe that we are entering into the orbit of being a superpower with this project. ESY has already channelled its vision to be the largest POS manufacturer in the country with our plan of setting up a factory. We are working proactively to achieve this vision by the year 2019. Though there are marginal differences visible in the market with the efforts of our government, still much more is to be done by the bureaucracy. The biggest challenge that we will face as a digital imaging company is the lack of a product component manufacturing structure and the difficulty in sourcing it. An efficient component corridor in the country can strengthen the base of our Make in India project.
