Online Search for Homecare & Education Registers 200% Growth in Q1 2017: Sulekha

Sulekha revealed the online search trends in local services market in the first quarter of 2017. Sulekha’s reports show that searches for Homecare and Education categories have seen more than 200% growth in Q1 2017, when compared to Q1 2016. The company sees an overall growth of 74 % in business registration from service partners in the first quarter of 2017(Y-O-Y).   

Home Care: Demand for domestic help triples

The top categories under Home Care have been Domestic Help, Pest Control, Modular Kitchens and Interior Designers.

• Searches for Domestic Help services have grown by approximately 200%, showing the healthiest growth for the Home Care category.
• Searches for Pest Control have risen by 40%.  
• Searches for Modular Kitchens and Interior Designers have increased more than 50%

Education, a forerunner in online searches?

 The categories under Education that have seen the highest increase in searches are Coaching and Tuitions, Sport Coaching and Job Training and Overseas Placement consultants.

• Searches for Coaching and Tuitions have seen a double digit growth for Q1 2017, have risen by more than 50%.
• Searches for Sport Coaching have seen the biggest number of enquiries across platforms, have grown more than 130%.
• Searches for Job Training and Overseas Placement consultants have grown up by 30% and 125% respectively.

More professional services sought online 

Diagnostic Centers, Domestic Courier services, Gas Agencies and Catering services have been the most searched categories under Professional Services.

• Searches for Diagnostic Centers have seen a double digit growth, have grown by more than 120%
• Searches for Domestic Courier services and Gas Agencies have shown a growth of 50%
• Searches for Catering services have shown a growing trend with leads rising by more than 30%

On the front of overall business registrations, 

Growth in business registrations from service partners

The top categories that have seen an increase in business registrations include Service Professionals, Home Care and Coaching and Tuitions.

• Top 8 cities contribute towards 65% of business registrations on Sulekha.
• Delhi NCR tops the list with 16% contribution in the overall new registrations.
• Bangalore and Mumbai contribute 10% each.  
• Professional Business services have seen the highest number of new registrations (30%) with Website services seeing the maximum registrations for the Professional services.
• Home Care services, and Coaching and Tuitions have seen a strong response, contributing 13% and 14%, respectively.

Commenting on the market trends, Satya Prabhakar, CEO and Founder of Sulekha said, “With over a decade’s market presence in India, Sulekha has been a standing example of a sustainable business model, while being a brand trusted by both users and service partners. We can confidently say today that we have the largest base of users and local service partners. Our technology sophistication is enabling better need fulfilment for our customers.”