Effective power supply remains a big challenge for Indians majorly if they are living in smaller towns or villages. Our country has been fighting this since so long time. But Microtek, the undisputed market leader in India, has been on a mission to ‘Power’ India since its establishment. The brand has gained huge reputation among consumers’ mind and nowadays Microtek is preferred choice for all of us. Manoj Jain, Vice President, Microtek International Pvt. Ltd.is the guiding force behind company’s historical journey. Mr. Jain has already planned his market strategy for year 2018 which he shared with DT in an exclusive interaction recently.
DT: What have been the crucial milestones of your company during year 2017?
Mr. Manoj: This year we have quite moderate growth in our core business segment. We have been able to maintain our leadership position by offering best quality products to our loyal customer. We have also successfully established our market share in stabilizer and solar panel segment. Our overall growth is very encouraging and we expect huge growth in this New Year as market sentiments have improved.
DT: What were the major challenges for your company? How do you fought those challenges?
Mr. Manoj: The main challenge in the year 2017 has been the change in tax regime after implementation of GST. We were required to migrate into new tax system. As we have huge operational structure so shifting all system to new model was time taking. But with excellent team efforts we gradually migrated to all GST compliances.All our network of channel partners are now GST enabled. We have successfully recovered from the slowdown impact of this transition phase. Post GST era has lots of benefit as the process of product movement across country has been simplified.
DT: How do you support Government of India's 'Make-in-India' program?
Mr. Manoj: At Microtek we completely support governments 'Make in India' Program and we have been manufacturing most of our wide range of power products in India itself. To make it more attractive government must provide more incentives to the local manufacturer discouraging imports.
DT: What's your channel strength currently in India? How do you plan to boost channel strength in year 2018?
Mr. Manoj: We have a network of more than 35000 channel partners all across India, and our sales team is continuously working on adding new partners to strengthen it further. They have been given set time bound targets to appoint and add new channel partners.
DT: How do you assure your customer excellent service support? What are your investments plans to enhance service support infrastructure to cover entire India?
Mr. Manoj: Microtek is the only company in India with widest network of 150 own service centers and 355 service points spread all across India empowered with trained and qualified service engineers . We keep on investing for upgrading and expanding our service footprint on a regular basis. This has been the main and unique strength for the success of Microtek Brand.
DT: What will be your key Go-To-Market Strategy for year 2018?
Mr. Manoj: Our strategy always has been to make available user friendly value for money products for the masses. Microtek continuously work towards bringing best, latest and advanced technology products at an affordable price point for all set of consumers in India.
DT: What will be major products you will be launching in year 2018? Which will be your key target market?
Mr. Manoj: We will be adding all types of solutions in renewable solar energy segment in this year. Also new models in Online Ups segment are also in the pipeline and this year our focus will be on corporate and institutional segment also along with our strength of domestic segment.
DT: Please share your current revenue and market growth rate. What is target for year 2018?
Mr. Manoj: Microtek has been successfully maintained its double digit growth trend. We have been growing @15% for last many years and we will try maintain the same in this year as well.
